Capital Brands Distribution, LLC Opens Office in Greater Boston: A New Product Innovation Lab Dedicated to Fueling the Future of Small Kitchen Appliances

LOS ANGELES, Sept. 3, 2025 /PRNewswire/ -- Today, Capital Brands Distribution LLC, home to the nutribullet® brand, the #1 personal blending brand in the world*, and the magic bullet® brand, announced the opening of its innovation lab in Framingham, Mass. This East Coast facility extends Capital Brands' footprint beyond its headquarters in California and will function as the technical hub for global operations.

This innovation lab underscores nutribullet's unwavering commitment to developing products that enrich the lives of its customers. The space is equipped for advanced research, allowing teams to refine, optimize, and elevate the consumer experience for both new and existing products. Every detail is designed to foster collaboration, bringing together product experts, engineers, technical analysts, and industrial designers in an environment where cross-disciplinary expertise directly informs product innovation.

"The opening of this facility is a testament to our dedication to pushing the boundaries of innovation for home appliances around the world," said Jodi Allen, President at Capital Brands. "Boston's vibrant ecosystem, rich in talent and technological advancement, makes it the ideal location for us to cultivate new ideas and bring groundbreaking products to market. We are incredibly excited about the innovations that will be coming out of this facility, further solidifying our position as a leader in the kitchen appliance industry."

Consumers can look forward to enjoying a pipeline of exciting new products designed to further fuel their dynamic lives. To explore our full range of innovative products, visit nutribullet.com.

About nutribullet®
We believe that good nutrition has the power to transform lives and that everyone deserves the best. Our goal is to make nutrition simple, easy, and impactful. Since 2003, our company has been on a mission to inspire and enable transformational nutrition for people all around the world. We do this by designing and delivering an ecosystem of products and services that strive to integrate better nutrition into everyday life; in under 60 seconds, our personal blenders transform cold and room-temperature ingredients into simple and nutritious blends. With over 80 million happy customers worldwide, nutribullet is the #1 single-serve blender brand globally*. Our family of products is available directly from nutribullet.com and Amazon, at most major North American retailers, and in numerous countries across the globe.

*Independent Research Institute, Sales Leader Full Year 2023

Media Contact:
M Booth
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SOURCE nutribullet®