Capitalizing on Emerging Technology and Disruptive Market Forces to Power Product Strategy

The Innovation in New Product Development and Marketing: A Frost & Sullivan Executive MindXchange provokes executives to think differently about how they lead innovation

Sep 10, 2013, 07:56 ET from Frost & Sullivan

MOUNTAIN VIEW, Calif., Sept. 10, 2013 /PRNewswire/ -- We live in unprecedented times in a world where traditional solutions no longer suffice. How can we prepare our best and brightest for this paradigm shift? What are the mindsets that matter most in tackling our generation's biggest challenges, and how can leaders create the space to harness their team's creative energy? These are some of the many topics that will be collaborated on at the 8th Annual Innovation in New Product Development and Marketing: A Frost & Sullivan Executive MindXchange, Jan. 12-14, 2014 in New Orleans.  

To elucidate these queries, Frost & Sullivan's Executive MindXchange takes professionals through the steps to convene innovation-minded teams and help executives with a guide to changing minds to truly change the world. Participants will drive interactive mind share sessions, such as:

  • Technology Roadmaps: A Path to Radical Innovation
  • Integrate Voice of Customer, Consumer Insights and Competitive Intelligence
  • Balance, Invest in and Govern Breakthrough and Incremental Innovation

Participants will receive practical and actionable takeaways that are ready for immediate implementation from presentations such as, "The People Who Innovate: Hiring, Managing and Empowering Innovation Teams" opening keynote, to be delivered by Mars, Inc. Chief Learning Officer (CLO) Andre Martin. As CLO of Mars, Martin is responsible for creating and enacting a learning strategy that supports the growth goals of the business. Martin has years of experience in leadership development, training program design, creative problem solving, future trends analysis, and strategy development.

The overall high-level program at the MindXchange will benefit senior executives, particularly CEOs, CTOs, presidents, VPs and directors involved with: Innovation/Ideation, Technology, Research and Development, Engineering, Product Development, Brand Management, Product Marketing, and Strategic Marketing, among others.  This event encompasses insightful presentations, engaging workshops, and the exchange of insight with people who understand what it takes to innovate.

Participants will have a plethora of networking opportunities during activities such as: the Participant Meet 'n Greet, Color Team Activities, Networking Receptions, Wine and Dine, and Early Risers Run/Walk.  All activities enable participants to continue open and incremental innovation dialogues throughout the event by networking with fellow executives who possess thought leadership they can benefit from.

To register for the 8th Annual Innovation in New Product Development and Marketing: A Frost & Sullivan Executive MindXchange, please visit: or to immediately download the event agenda, visit: For more information, please email: or call Matthew McSweegan at 516-255-3812. In addition, please join the conversation on Twitter: #FrostInnovate

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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Britni Myers
Corporate Communications – North America
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