LOS ANGELES, Sept. 18, 2020 /PRNewswire/ -- Capna Intellectual (dba BLOOM BRANDS) announces the launch of Treat, the first premium indoor pre-roll for the California market sold at a retail price between $10-$13. Treat is launching as a one gram joint made with top-shelf flower, ethically rolled and priced to be accessible. "Our model mimics what we saw in the pre-recreational market. Fresh, locally grown indoor pre-rolls that don't cost an arm and a leg," says Casey Ly, Chief Revenue Officer at Capna Intellectual. "We're keeping things simple. Treat is about the essence of cannabis; it's crafted with care, accessible, and meant for your relaxation."
The flower from qualifying cultivation partners is hand picked by the Capna Intellectual sourcing team for richness in flavor paired with a potent effect. The first batch is grown by the indoor growers at Genesis in Hollister, CA, best known for growing the boutique flower brand Mad Cow Genetics and Berner's famed Cookies brand. The first batch features three Treat-exclusive strains: Blue Wonder, Dutch Treat, and Sour Diesel Lemon Kush.
The branding features an illustration of a man sitting in his apartment enjoying the synonymous 'treat' product. "The branding evokes a comfortable sense of nostalgia," says Capna Marketing Director Cristina Burlacu. "It reminds you to feel good about rewarding yourself." The illustration was custom drawn by Canadian illustrator Myriam Wares, and the concept was developed by Montreal-based design agency Caserne.
Treat pre-rolls are available at select retailers throughout California starting September 15th, 2020. For more information, please visit: www.thebloombrands.com.
About Capna Intellectual
Based in Los Angeles, Capna Intellectual specializes in developing consumer packaged goods for the cannabis market. Capna Intellectual is best known for creating the Bloom Brand, sold in five states: California, Nevada, Washington, New Mexico, and Oklahoma. Since 2015, Capna Intellectual's team has driven product innovation while implementing the strictest operating procedures to ensure compliance, consistency, and quality.
For media inquiries or interviews, please contact:
Cristina Burlacu, Capna Intellectual
For investor inquiries, please contact:
Casey Ly, Capna Intellectual
SOURCE Capna Intellectual