Capri Sun Launches Super V, Every Mom's Secret Weapon

TARRYTOWN, N.Y., May 22, 2012 /PRNewswire/ -- Kraft Foods, the maker of iconic food and beverage brands, announces today the launch of Capri Sun Super V, a new refreshing fruit & vegetable juice drink that kids will enjoy and moms will feel good about serving. The new ready-to-drink beverage, which comes in the popular Capri Sun pouch, contains a combined serving of fruits and vegetables (3/4 from fruit juice and 1/4 from vegetable juice) and is a good source of fiber, offering a perfect blend of nutrition, great taste and "kid cool." 

Capri Sun Super V is every mom's secret weapon, providing them with another choice to offer their kids, while secretly pursuing their on-going mission to get them to eat the recommended daily amount of fruits and vegetables.  In three fruity flavors that taste so good, kids will never know it's nutritious.  Super V makes Mom look like a hero since Capri Sun is inherently "cool" and a drink that kids ask for by name.

Capri Sun knew the need. Statistics show that children are not consuming a sufficient amount of fruits and vegetables each day.  The US Dietary Guidelines recommends four servings of fruit and five servings of vegetables for a 2,000 Calorie diet.  Less than 50 percent of children in the US are eating these recommended amounts for fruits or vegetables(1). 

Additionally, according to the US Dietary Guidelines, fiber is a nutrient of concern for most people, including kids.  Capri Sun is listening.  This new drink also is fortified to be a good source of fiber, providing 10% of the recommended Daily Value.  Each six-ounce pouch contains one combined serving of fruits and vegetables, consisting of 75% fruit juice and 25% vegetable juice. (Be sure to make the most of your whole fruits and vegetables. See CHOOSEMYPLATE.GOV for information on healthy eating.)  Capri Sun Super V is available in three fun flavors kids will enjoy – Fruit Punch, Berry and Apple.

"We heard from moms that they were constantly in search of fun and delicious ways to get their kids to eat fruits and vegetables," said Wilfred de Guzman, Brand Manager, Capri Sun.  "With no artificial colors, flavors or preservatives and a good source of antioxidant vitamins A, C and E, Super V comes to the rescue." 

The Capri Sun line of beverages also includes four other kid favorites:

• Original Capri Sun, with 25% less sugar than leading regular juice drinks and a good source of Vitamin E
• Capri Sun 100% Juice is all-natural, 100% Juice that contains 1-1/2 servings of fruit (according to the US Dietary Guidelines)
• Capri Sun Sunrise,  with 100% daily value of vitamin C and a good source of calcium
• Capri Sun Roarin' Waters, a low-calorie fruit-flavored water beverage with no artificial colors or ingredients 

Starting in May 2012, Capri Sun Super V will be available in grocery stores and supermarkets nationwide. Suggested retail price for pack of 10 pouches is $3.48.

About Kraft Foods

Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

1. U.S. Department of Agriculture and U.S. Department of Health and Human Services.  Report of the DGAC on the Dietary Guidelines for Americans, 2010. 

CONTACT: Liz Anklow / Missy Krowne
DKC Public Relations, Marketing & Government Affairs
212.685.4300 
[email protected] / [email protected]

SOURCE Kraft Foods Inc.