CAR-Research XRM Releases Bundled-Apps Solution

HOUSTON, May 26 /PRNewswire/ -- CAR-Research XRM introduced a new Bundled-Apps Solution of Customer Relationship Management and Marketing solutions at the 8th Annual Digital Dealer Conference in Orlando, Florida.

"Welcome to the future of CRM," observes Kurt Kubicki, VP of Marketing for CAR-Research XRM. "When we saw the game changing success of App-based mobile telephony, and how it has revolutionized the cell phone industry, we went to work 'round the clock' in our Houston Technology Center to create a similar environment for auto dealers, allowing them to access numerous Apps from one vendor."

Company officials claim that their new Bundled-Apps Solution offers automobile dealers significant savings and the ability to reduce the large number of outside vendors that are used to supply cutting edge technology and marketing services to a dealership, auto group, or manufacturer. "We have developed over 50 CRM and Marketing related Apps, which can be bundled into custom solutions for a more efficient and cost effective approach to CRM, Marketing, and software delivery," added Kubicki.

Data integration is another key advantage when retailers consolidate vendors. Currently, an auto dealer may have 5 vendors with separate databases which do not communicate with each other. XRM consolidates them into one master database, tied to a dynamic marketing engine that a dealer can manipulate internally across all departments, or in enterprise mode. This creates more effective marketing campaigns and more accurate ROI reporting, based on a retailer's own data.

CAR-Research XRM demonstrated the Bundled-Apps CRM Solution concept at the 8th Annual Digital Dealer Conference in Orlando, Florida on April 20th. Interested parties should contact:

Kurt Kubicki at 888-583-0956 or at [email protected]

Since 1995, CAR-Research XRM, whose client list reads like a who's who of auto dealers in the US, has paved the way for better customer relationship management with its use of market research to capture unsold retail customer data. Utilizing its signature "third party inquiry" interview process, the company provides real-time information to dealership management on potential sales they would normally lose. CAR-Research XRM currently offers its products and services in all 50 states in the US, Puerto Rico, and Canada. From its headquarters in Houston, Texas, the company maintains its customer focused approach, providing monthly visits to its dealerships ranging from single-point stores to large dealer groups.

www.CAR-Research.com

SOURCE CAR-Research XRM