CAR-Research XRM to Unveil 'The New Face of CRM' at NADA

Houston-based company promises streamlined, more cost-efficient approach with new XRM platform

News provided by

Feb 04, 2010, 01:17 ET

HOUSTON, Feb. 4 /PRNewswire/ -- CAR-Research XRM will introduce its new portfolio of customer relationship and communication solutions at the upcoming NADA convention in Orlando, Florida. Branded as "XRM, Exceeding CRM", this dramatic new cost-cutting approach combines technology, real-time integration, leading edge software, and innovative marketing tools to complete the evolution of CRM.

The XRM platform offers over 50+ Applications, including Integrated Telephony, Mobile XRM, Service Drive Control Manager, and Social CRM running on the RTi Network. Company officials confirm that their XRM integration model allows dealers to eliminate redundant vendors and save money on their customer relationship efforts.

"This is the future of CRM," observes Kurt Kubicki, VP of Marketing for CAR-Research XRM. "We're a one-stop shop for auto dealers looking for a user-friendly CRM tool. This is a single source solution, from sales to service, which will significantly increase revenue and profitability, while saving dealers money in the process."

CAR-Research XRM will demonstrate the XRM product line at NADA in booth #2659, and the company is offering a $2,000 savings voucher on XRM solutions to dealers who pre-schedule an appointment. Interested parties should contact Kurt Kubicki at 888-583-0956 or at [email protected].

Beginning its 16th year, CAR-Research XRM, whose client list reads like a who's who of auto dealers in the US, has paved the way for better customer relationships with its use of market research to capture unsold retail customers. Utilizing its signature "third party inquiry" interview process, the company provides real-time information to dealership management on potential sales they would normally lose. CAR-Research XRM is currently doing business in thirty-one states, Canada and Puerto Rico. From its headquarters in Houston, Texas, the company maintains its high-touch approach, providing daily training, monthly performance reviews, and on site account management, ranging from single-point stores to large dealer groups. Additional information is available at www.CAR-Research.com.