CARA B Naturally® Arrives in Target Stores Across the U.S.

CHARLOTTE, N.C., Jan. 25, 2012 /PRNewswire/ -- CARA B Natural Products, Inc., a company trailblazing new ground in the ethnic personal care category, has just launched their proprietary collection of all natural skin and hair care products formulated especially for ethnic babies and children in Target stores across the country.  

Since its introduction in 2009, CARA B Naturally has developed a reputation as one of the best emerging ethnic personal care lines on the market and the only line specifically formulated for ethnic children to be certified all-natural by  the Natural Products Association.  With a steady climb in sales and a loyal following developed through grassroots marketing initiatives, CARA B Naturally's launch in Target will allow for even broader exposure and solidify the brand as one of the first affordable, all-natural, ethnic personal care lines available in a big box retailer. 

"We're very excited to launch CARA B Naturally in Target stores," says the Company's Chief Executive Officer Landra Booker Johnson. "This move actually represents another significant acceleration in our Company's retail strategy. This is what our customers have been asking for and we're pleased to deliver as we partner with Target."

On January 29th, Target stores will roll out a promotion to support the CARA B Naturally launch; all products will retail at a promotional price for a limited time.  The online natural hair community is already buzzing, with fans gearing up for the impending sale! Even Patrice Grell Yursik, the founder of Afrobella.com, one of the most popular beauty blogs for women of color is thrilled about the evolution of CARA B Naturally.  "It's such a big and beautiful time for natural hair and skin brands, and I'm so excited to see CARA B Naturally get on the shelves at Target! It's such a great brand for kids and having these products available nationwide will mean a lot for parents who have been searching for the perfect natural products for their little ones. My nieces love their CARA B Naturally products, they're so gentle and nurturing for little girls with kinky curls!"

CARA B Naturally products are formulated to enhance the natural beauty of babies and children with varying skin types and hair textures, while avoiding the use of any synthetic chemicals that can harm delicate skin and hair. The line is made entirely with all natural plant-based ingredients and is free of parabens, petrolatum, phthalates, sulfates, mineral oil, artificial fragrances and preservatives.

The Company's fast expansion doesn't end at brick and mortar Target stores. CARA B Naturally will also be available for purchase on Target.com. In February, CARA B Natural Products, Inc. will launch in CVS stores nationwide.  With the addition of a second national retail partner, 2012 is poised to be another year of rapid growth and development.

About CARA B Natural Products, Inc.
Co-founded in 2009 by Landra Johnson, CEO, and her sister Kristi Booker, Chief Marketing Officer, this minority-owned business is committed to promoting positive images for ethnically diverse children. CARA B Naturally is eager to help foster healthier attitudes about how kids view themselves. From the company mission and all-natural formulations, to the high customer service standards and charitable giving program - everything at CARA B Natural Products, Inc. is based on the belief that Children Are Always Beautiful, Naturally®. 

CARA B Naturally currently offers four certified all-natural products for children of ethnically diverse backgrounds including Shampoo/Body Wash, Leave–In Conditioner, Moisturizing Hair Mist and Body Lotion.

To learn more about CARA B Natural Products, Inc. visit www.mycarab.com.

CONTACT:  Jessy Fofana, LaRue PR, +1-917-608-7832, [email protected]

SOURCE CARA B Natural Products, Inc.