Cardioviva™ Launches $1.5 Million "Love Your Heart Naturally" National Consumer Advertising Campaign For February Heart Health Month
WINNIPEG, Manitoba, Feb. 6, 2014 /PRNewswire/ -- Canadian company The Winning Combination, in partnership with Toronto-based Drive Agency, launched a $1.5 million national television and print advertising campaign during Heart Health Month to raise awareness of Cardioviva™, the first natural probiotic supplement to maintain healthy cholesterol levels.
The campaign focuses on the idea that you can "Love Your Heart Naturally" with Cardioviva™. Print ads will run in the February issues of Time, Prevention and Reader's Digest. Both :30 and :10 television spots began airing on January 27, and will run throughout the month of February on Dr. Oz, CNN, Headline News, evening primetime networks and daytime talk shows.
"Cardioviva™ is the first and only probiotic on the market that has been clinically proven to support healthy cholesterol levels in adults. It works in two ways: by maintaining the amount of cholesterol the body produces and by maintaining the amount absorbed from food. And it's the #1 probiotic recommended by cardiologists," said Shazad Bukhari, COO of The Winning Combination. "We are raising awareness that Cardioviva™ can be a natural part of a heart-healthy diet and lifestyle, with the added digestive benefits that probiotics are recognized for."
Cardioviva™ is available as an over-the-counter natural supplement and is sold nationally in CVS, Walgreens, GNC, Vitamin Shoppe, Vitamin World, Meijer and online at Amazon.com or mycardioviva.com. A one month's supply is $39.99 (suggested retail value).
Click here to view the television spot: http://www.winning-combination.com/download/Cardioviva_Breakthrough_TV_US_30sec-10sec.zip
About The Winning Combination
Founded in 1990, The Winning Combination Inc. is one of Canada's leading Health and Wellness organizations with a focus on manufacturing and distributing natural health products and dietary supplements, such as Cardioviva™. The Winning Combination works closely with local governing regulatory bodies to ensure our products are of the highest quality and are in regulatory compliance in the markets in which we operate. Learn more about The Winning Combination at www.winning-combination.com and about Cardioviva™ at www.mycardioviva.com.
SOURCE Cardioviva
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