CARDSource Doubles Drop-on-Demand Ink Jet Capacity to Meet Demand for High-Speed Imprinting

EAGAN, Minn., May 12, 2011 /PRNewswire/ -- Loyalty and gift card marketers, as well as the printers who support these programs, have a more readily available source of drop-on-demand (DOD) ink jet imprinting from CARDSource, a 30-year card communications company.  CARDSource has doubled its DOD capacity to meet the increasing demand for high-speed imprinting of cards — plastic, paper or other substrates — with bar codes, labels and magnetic strip encoding.  

"Shorter lead times and cost efficiency are the DOD benefits for any card program," says Tom Murphy, CEO, CARDSource.  "Our clients need more efficient ways to track, incent and reward their customers to ensure results that drive revenue. Efficient, accurate card imprinting is a key factor in achieving those results."  

The growing demand among retailers, restaurants and other consumer marketers for gift card imprinting is another reason for CARDSource's investment in high-speed imprinting technology.

For more information contact Mike Fisher, vice president of sales at 651-256-1333 or write [email protected].

CARDSource is a 30-year card communications company that helps its clients to identify, reward and influence their customers through results-based card incentive programs.  Its team of experts design, print, personalize, package, and distribute card products that carry brand messages, bar codes and other consumer data.  Its clients include the nation's top retailers, travel and hospitality companies, healthcare organizations, and direct mail providers.  CARDSource's experience helps clients to successfully communicate brand messages to their customers and drive more revenue.  The company's headquarters are located in the Minneapolis suburb of Eagan.  For more information, visit www.CARDSource.com

SOURCE CARDSource