Cardstore.com Contest Gives Consumers a Surprising Way to Show Their Love this Mother's Day

CLEVELAND, March 20, 2012 /PRNewswire/ -- Taking its popular ad campaign to new heights--life size card heights to be exact--Cardstore.com is offering one lucky winner the chance to surprise a mom in their life by popping out of a giant card at her house on Mother's Day! Part of the American Greetings Corporation (NYSE: AM) wide variety of convenient solutions, Cardstore.com is the premiere website to create perfectly personalized cards — from all your favorite brands and popular artists, and this Mother's Day, it's the destination for anyone looking for a way to celebrate a special mom and their relationship with the "Send a Little You" Contest.

The entry period opened last week and runs through April 13, with the Grand Prize winner receiving their trip between May 9 and 14. This allows consumers plenty of time to submit a two-minute video or photographic entry along with a 250-word essay demonstrating how his or her sweet / kooky / adorable Mom would react to a surprise visit.  Entries are being accepted at www.sendalittleyou.com, along with full rules and regulations.

"Mother's Day is one of our largest card sending occasions and we wanted to find a way to make it extra special for our shoppers," said Sally Schriner, president American Greetings Interactive. "What I love about the contest is the entries can be customized to fit each unique relationship. It's all about what makes your bond your own and we felt that reflecting that in a big way, by jumping out of a life size card and spending a few extra days together, is a perfect gift."

With more than 9,000 designs available, Cardstore offers consumers unmatched variety as well as the opportunity to personalize their selections through an assortment of interactive options. Users can add personal photos, include unique, heartfelt messages and even upload a signature for the perfect final touch. In addition to these great options, Cardstore will also stamp and send the cards via US postal service.

Consumers can find their favorite brands like American Greetings, Papyrus, Kathy Davis, and Taylor Swift and designers like Caleb Gray, and Amy Smyth to name a few.  On Cardstore.com you can search by category or by brand to find your favorite designs in birthday, thank you, holiday, birthday, kids and babies, photo cards, and special occasions like wedding, parties, and moving announcements. Also available is a wide array of customized personal stationery.

To enter to win the Send a Little You contest, and check out the huge variety of designs perfect for every mom on your list, visit www.cardstore.com. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation