CareConnect Launches CareConnect Engage, Powered by CoachUp Care, to Redefine Recruitment and Engagement in Care

Revolutionary caregiver engagement solution merges recruitment, AI, scheduling, and rewards into a single powerful platform

PORT WASHINGTON, N.Y. and ST. PETERSBURG, Fla., July 1, 2025 /PRNewswire/ -- CareConnect LLC, the leader in AI-driven caregiver recruitment and scheduling, today announced the launch of CareConnect Engage, powered by CoachUp Care. Launched in partnership with MissionCare Collective, the parent company behind myCNAjobs and CoachUp Care, the platform delivers a transformative approach to solving care's most pressing workforce challenges - recruitment, engagement, and retention - through a single, deeply integrated solution.

CareConnect Engage is designed to move the needle on four critical workforce metrics:

• Increase 90-day employee retention
• Boost caregiver referrals and reduce recruitment costs
• Improve employee Net Promoter Score (eNPS)
• Unlock untapped workforce capacity to drive higher utilization and revenue

Unlike traditional rewards programs that rely on short-term perks like bonuses or points—often leading to wage inflation without long-term impact, CareConnect Engage takes a fundamentally different approach. It centers on building stronger teams through purpose, connection, and culture, not just compensation.

The platform combines CareConnect's AI-powered recruitment and scheduling engine—including its proprietary Caregiver Choice matching technology—with CoachUp Care's award-winning engagement tools. Together, they allow care providers to personalize the right type of engagement and recognition to the right caregiver, at the right time—using real-time performance, availability, and behavioral data.

"CareConnect Engage isn't just about rewards or managing turnover…it's about changing the game," said Matt McGinty, CEO of CareConnect. "By integrating deeply with CoachUp Care, we're moving beyond reactive incentives. We're giving providers the ability to drive real behavioral change and long-term loyalty, with personalized engagement strategies that scale."

The integration helps streamline vendor management for agencies and consolidates key functions like recruitment, hiring, scheduling, engagement, and retention into one unified platform. Key features of CareConnect Engage include:

• Virtual Community
• Employee Rewards
• Movement
• Celebrations
• Recruitment
• Surveys
• Employee Hub
• Training
• Enterprise Infrastructure
• Reporting & Insights

"CoachUp Care has always focused on activating and retaining the heart of care…its people," said Brandi Kurtyka, CEO of MissionCare Collective. "Now, through this partnership, we extend a more fully-integrated solution for providers to intervene earlier, connect smarter, and deliver the kind of workforce experience that keeps caregivers showing up—and staying. And we're doing it without adding more vendors or more complexity."

CareConnect Engage powered by CoachUp Care is available to preview today, with general availability beginning August 2025. For more information, visit www.careconnectmobile.com.

About CareConnect
CareConnect's AI-powered suite of solutions provides homecare agencies with the tools to efficiently streamline workflows, decrease caregiver hiring/onboarding time and costs, increase referrals, reduce cost penalties, improve caregiver engagement, and gain valuable insights through predictive analytics – all in one place – allowing agencies to better recruit, engage, and retain caregivers.
Learn more at www.careconnectmobile.com

About MissionCare Collective
MissionCare Collective is more than a group of companies — we are a movement united by a shared mission to transform the culture of care. Through deep partnerships with providers, communities, and the workforce itself, we tackle the systemic challenges of recruiting, engaging, and retaining a resilient, high-performing care workforce. We operate the largest network of direct care workers in the United States alongside a suite of technology products and innovations designed to meet workforce needs at every stage. Our portfolio includes myCNAjobs, CoachUp Care, and MissionCare — all dedicated to elevating the employee experience and improving workforce outcomes through purpose-driven solutions.
Learn more at www.missioncare.com

Press Contact
Bryan Hilliard
VP of Marketing, CareConnect
[email protected]

SOURCE CareConnect