CareerCast Reports on Best Jobs in Advertising and Marketing

Mar 12, 2013, 10:00 ET from

CARLSBAD, Calif., March 12, 2013 /PRNewswire/ -- View a webpage, turn on a radio or television, walk outside and see a billboard or bus bench and you'll encounter the influence of the advertising and marketing industry. Advertising is essential to commerce, and thus to the American economy. Those who are interested in a career in advertising and marketing have many good job options to consider, including Advertising Sales Representative, Market Research Analyst, Graphic Designer and Promotions Manager, according to a new report on the best jobs in advertising and marketing.

"Advertising and marketing professionals bring products and services into the public consciousness, which isn't easy," says Tony Lee, publisher, "Whether you're a recent college graduate or have years of industry experience, you will be faced with high-stakes business and creative decisions on a daily basis."

Sales reps are the necessary mediators who build and maintain the relationships between media companies, ad agencies and clients, and can earn an average annual salary of $45,350.

At a higher level, advertising, promotions and marketing managers typically oversee the entire project, both on the business and creative ends. It's a high-stress field with frequent and demanding deadlines. The reward for navigating those challenging waters is a healthy annual average salary of $108,260.

In print, online and film, graphic designers have an integral place in the industry. Everything from image placement to font is the responsibility of the graphic designer, who earns an average annual salary of $43,500.

When deciding the best tactics needed to reach consumers, the market research analyst is one of the highest growth professions in the country, expected to expand 41% by 2020, according to the Bureau of Labor Statistics.

Here is CareerCast's overview for some of the best jobs in advertising and marketing in 2013:

Advertising, Promotions and Marketing Manager

-     Salary: $108,260
-     Outlook: +14%

Advertising Sales Representative

-     Salary: $45,350
-     Outlook: +13%

Film and Video Editor

-     Salary: $45,490
-     Outlook: +4%

Graphic Designer

-     Salary: $43,500
-     Outlook: +13%

Market Research Analyst

-     Salary: $60,570
-     Outlook: +41%

Meeting, Convention and Event Planners

-     Salary: $45,260
-     Outlook: +44%


-     Salary: $29,130
-     Outlook: +13%


-     Salary: $55,420
-     Outlook: +6%

To read the full report, visit CareerCast.