Carey International, Inc. Unveils New National Brand of Value-Priced Chauffeured Services; Embarque

HOUSTON, Aug. 9 /PRNewswire/ -- Carey International, Inc., the worldwide leader in chauffeured transportation and value-added logistics management, today announced at the 42nd annual National Business Travel Association (NBTA) International Convention and Exposition, the international launch of its new subsidiary company Embarque.

Embarque is the new affordable option for safe, reliable and environmentally responsible chauffeured transportation.  Embarque features a 100% Carbon Balanced fleet of US EPA SmartWay certified vehicles, a dedicated team of certified professional drivers, and affordable, transparent pricing.  Embarque offers a unique chauffeured services experience that is perfect for almost any individual transportation need.

"The international launch of Embarque marks a substantial shift in Carey International's portfolio of services, but not the way Carey does business," said Gary L. Kessler, President and CEO of Carey International, Inc. "Embarque is the end result of Carey, once again, listening to the needs and challenges of the travel marketplace and reacting with a tangible solution that meaningfully addresses the concerns of our customers."

Embarque was developed and refined over the past year through a series of trial launches in  multiple cities across the US and the UK, beginning with Chicago in 2009. "We (Carey International, Inc.) began testing the Embarque product in Chicago last year, and based upon overwhelmingly positive customer feedback, we began to slowly introduce the product in other cities," remarked Sally Snead, Senior Vice President of Operations for Carey International, Inc.   "As the product rolled out slowly throughout the testing phase, we were able to make certain adjustments and improvements before we launched in subsequent markets—the result of this past year of research and testing is simply a great final product."

Embarque service is currently available in Baltimore, Boston, Chicago, London, Los Angeles, New Jersey, New York, Philadelphia, Orange County, San Francisco, Stamford, and Washington DC, with more cities to be added throughout 2011. "With Embarque service up and running in twelve major markets, we are now able to provide travel buyers with a low-cost and environmentally responsible service option to complement our premium Carey services," commented Matthew C. Tolan, Senior Vice President of Global Sales,  "Embarque's presence in most prime domestic travel corridors will result in greater value for our existing customers while at the same time creating a greater incentive for new customers to come aboard."

Embarque will be showcased for the first time at Carey International's booth at the 2010 NBTA International Convention and Exposition in Houston, Texas.  Travel industry professionals and members of the travel community will have the opportunity to preview the product, speak with members of Carey's senior management team, and learn more about Embarque's roll in the new Carey International, Inc. family of companies.

About Carey International, Inc.

Carey International, Inc. is the global leader in chauffeured services and ground transportation logistics management, providing full-service solutions for the world's most discerning travelers. Since 1921, the Carey brand has represented uncompromising reliability and impeccable professionalism, safety, security and quality. Carey International, Inc. is comprised of two distinct brands that offer unique customer experiences, but share the same set of core competencies and centralized operational platforms.

About Carey Worldwide Chauffeured Services

With locations in more than 550 cities and 60 countries, Carey Worldwide Chauffeured Services' industry-leading global franchise network assures that passengers will experience the same impeccable service and personalized attention virtually anywhere in the world they need to travel. Carey Worldwide Chauffeured Services offers premium chauffeured services that include airport transfers, point-to-point service, hourly charters, special occasions, and more. Carey also offers a complete portfolio of specialized services in Meetings & Events, Corporate Road Shows, Private Aviation/FBO Services, and special international tours and travel packages. Carey's certified professional chauffeurs, world-class fleet of late-model vehicles, and industry leading quality assurance program, set the worldwide standard for chauffeured ground transportation. For more information, please visit www.carey.com.

About Embarque

Launched in 2009 as a wholly owned subsidiary of Carey International, Inc., Embarque delivers value-priced chauffeured transportation solutions utilizing a 100% Carbon Balanced fleet of US EPA SmartWay certified vehicles, a dedicated team of professional drivers, and the robust operational platforms of Carey International, Inc.  Available in select cities across the United States and the United Kingdom, Embarque services include airport transfers, point-to-point, and hourly, as directed. For more information, please visit www.embarque.com.

SOURCE Carey International, Inc.