Carhartt Launches 'Built To Outperform' Virtual Sweepstakes Promoting New Twill Work Wear

DEARBORN, Mich., Oct. 5 /PRNewswire/ -- Carhartt, a global manufacturer of premium work wear, launches an exciting online "Built To Outperform" sweepstakes encouraging users to enter the virtual "Carhartt Garage," put on a pair of virtual safety glasses, and unscramble a message to find out if they are an instant winner. Prizes include a Ducati motorcycle valued at $18,000 (grand prize), plus instant win prizes including Carhartt's new twill work wear styles, Apple® iPhone®(s), DeWalt® tools, LCD flat screen TVs, and Apple® MacBook® Air laptop computers.  As more users enter to play the game, more prizes are "un-locked" and become available to win.

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"This is a fun virtual experience for consumers to learn more about the newly launched Carhartt twill work wear line, while offering them the opportunity to win an array of high-performance prizes including Carhartt twill styles," said Thadd Tucker, Director of E-Commerce at Carhartt.

While in the garage, users are encouraged to interact with a variety of items commonly found in a garage (and some you wouldn't expect), while learning about Carhartt's twill work wear product offering, sweepstakes prizing, view a winner board, and become a friend of the Carhartt Facebook page. The contest runs now through December 31st and is open to U.S. residents only. Go to www.carharttsweeps.com and enter for a chance to win a prize.

Carhartt's twill work wear program includes: The Carhartt Long-Sleeve Twill Work Shirt (S224), the Short-Sleeve Twill Work Shirt (S223), and the Twill Work Pant (B290). The twill program offers superior standards in comfort, durability, and Carhartt quality construction.

"Carhartt's premium twill fabric and fit, coupled with its high-performance features make the Carhartt twill work wear program built to outperform any current twill market leader," Tucker further adds.

The Carhartt Long-Sleeve Twill Work Shirt (S224) and the Carhartt Short-Sleeve Twill Work Shirt (S223) were constructed from a premium 5.5-ounce polyester/cotton blended twill with wrinkle-resistant fabric and water/stain-repel-and-release finish. Both shirts offer uncompromising Carhartt characteristics including a spread collar, two chest pockets with mitered flaps and button closures, a square bottom that tucks comfortably, and dyed-to-match front buttons to allow for a more uniform appearance throughout. The S224 and S223 are available in regular sizes S – 2XL and in tall sizes, M – 4XL and come in four color options including: black, dark gray, khaki, and navy. The S224 retails for $34 and the S223 retails for $30.

The Carhartt Twill Work Pant (B290) is constructed from an 8.5-ounce polyester/cotton blended twill featuring a wrinkle-resistant fabric with a water/stain-repel-and-release finish, a permanent crease and two back pockets with welt pockets and button closures. The pant sits slightly below the natural waist giving it a more relaxed-fitting seat and thigh and offers leg openings that fit over boots.  The B290 is available in regular and tall sizes in four color options including black, dark gray, khaki, and navy. The B290 retails for $35.

Go to www.carhartt.com to purchase your Carhartt twill today.

About Carhartt, Inc

Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 3,500 employees worldwide, Carhartt is privately owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

SOURCE Carhartt, Inc