DEARBORN, Mich., Oct. 18, 2011 /PRNewswire/ -- Carhartt, America's premium work wear brand since 1889, is celebrating the spirit of American ingenuity with a new campaign focused on the strength of workers' hands. The campaign will launch with a television commercial titled "Hands," which showcases real-life workers' hands performing a variety of skilled crafts and trades. The advertising spot will began airing today on national television.
Headquartered just outside Detroit, Carhartt understands the challenges to American workers and designed this campaign to inspire Americans everywhere by reminding them of the industrial strength found in the hand-shake. The campaign is an ode to American workers and salutes tradespeople, craftspeople, and artisans who rely on their own skills and trades to produce their work.
"With 122 years of experience in the trenches with hard-working Americans, Carhartt is honored to launch its largest campaign in company history, with the focus centered on the men and women who use their hands to get the job done," said Tony Ambroza, Carhartt's Vice President of Marketing. "Our campaign highlights the perseverance of American workers who continuously redefine work from industrial to industrious by relying on their own skills and trades."
The "Hands" spot will air nationally through December 18 on CMT, Discovery, ESPN and the History Channel.
About Carhartt, Inc
Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 3,600 employees worldwide, Carhartt is privately owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.