Expands Sales Team; New Hires Bring Expertise in Traditional and Online Media to Eldercare Site

Jan 19, 2010, 13:00 ET from

SAN MATEO, Calif., Jan. 19 /PRNewswire/ -- is delivering on its promise to create the leading online destination in the large and growing eldercare category, by announcing the addition of two new sales executives, David Woods and Jason Carnahan, to its expanding sales team. Both Carnahan and Woods bring significant experience working with traditional and online media and will help to grow the company's portfolio across key consumer product group verticals.


David Woods brings more than twenty years experience to, working with traditional and online media in director and management positions. Most recently David led Midwest sales efforts for Hachette Filipacchi Media U.S., owner of,, and other well-known media properties, creating digital solutions across the auto, finance, retail, and CPG categories. His experience also includes time in both sales and marketing capacities with Scripps Interactive, Bolt Media, Inc, and Times Mirror Magazines.

As Senior Director of Sales, David will anchor the company's Chicago presence, responsible for establishing new relationships in the Midwest market and creating digital programs for advertisers.

Jason Carnahan brings nearly a decade of sales experience to Most recently Jason supported advertising efforts for Quality Health and and AccuWeather mobile, including the sales and execution of online campaign across the health, pharmaceutical, finance, retail, and CPG categories.

As Director of Sales, Jason will focus on the New York and Mid-Atlantic market, developing new ad relationships and growing existing programs.

"Caregivers will not only influence the purchases decisions of the loved one they are caring for, but in many cases become the buyer themselves," said Katie Roper, Vice President of Sales, "The expansion of our sales team will give the ability to educate ad clients on the growing caregiver population, their influence and purchase power, and to develop innovative solutions that can connect brands to this growing and powerful consumer market." has quickly become one of the most trusted sources of eldercare information and community on the web, with over one million unique monthly visitors per month.  

About is a community and content web site that provides people who are caring for aging parents with timesaving information to help them make better decisions. Founded in 2007 by a team of people who have taken care of their own aging parents, is a free resource to users and is supported by advertisers. is backed by leading venture investors, including DCM, Shasta Ventures, and Split Rock Partners. is headquartered in San Mateo, California, and can be reached at