Carlson Marketing and re:member group Enter Into Strategic Partnership

MINNEAPOLIS, Feb. 17, 2011 /PRNewswire/ -- To better serve the changing needs of its global clients, Carlson Marketing has teamed with re:member group to provide an online shopping platform and option for participants in client loyalty and engagement programs. Participants now can shop online and accrue program points in their loyalty program accounts. 

For loyalty programs that opt for this feature, participants simply select an online merchant from whom they want to buy goods or services; transactions are tracked back to their program account and points are awarded.

"We're thrilled to provide this new option to our clients," said Tanya Turner, vice president, Strategic Partnerships, Carlson Marketing. "As people become more engaged with the organizations they do business with, it's important to offer them more ways to sample and experience the benefits our clients provide.

"The relationship with re:member group provides ultimate flexibility for our clients in building program offerings they desire," continued Turner.  "re:member group brings to the table rewards that more and more consumers expect." 

"The combination of Carlson Marketing's global reach and re:member group's flexibility and international presence paves the way for customers all over the globe to benefit from additional ways to earn rewards," said Paul Long, president, re:member group.  "Consumers will now be able to earn rewards by simply doing the things they do every day through a branded online mall built on re:member group's ROVER® platform."

"What really makes this partnership exciting and unique is that it not only allows Carlson Marketing to offer clients and their participants additional rewards with a turn-key solution, it opens the door for us with so many other possibilities in different vertical markets," added Susan Peckenschneider, strategic partnership lead, Partnerships, Carlson Marketing.

About Carlson Marketing Worldwide

Carlson Marketing, the world's leading relationship building company, designs and delivers loyalty and engagement programs for some of the world's best known brands across several vertical markets: Airline, Hotel, Auto, Finance/Insurance, Retail, Consumer Packaged Goods, Pharmaceuticals and High Tech.  Carlson Marketing's two global service offerings – Brand Loyalty and Engagement & Events – are supported by six core capabilities: Strategy & Brand Planning; Creative and Communications; Decision Sciences;  Award Services; Technology Services and Customer Service.  Carlson Marketing – owned by Groupe Aeroplan, a global leader in loyalty management – employs more than 2,000 marketing professionals across 16 countries.

About re:member group

re:member group powers the platform for some of the best loyalty programs for small- to mid-sized organizations.  re:member group's BEDROCK®, ASPRE®, APEX® and ROVER® Solutions have assisted companies differentiate their brand and increase revenue since 2003.  re:member group is a privately owned company.

SOURCE re:member group