Carson Group Adds $5B Northwest Capital Management in Largest Deal to Date

Strategic move solidifies Carson's move into retirement plan services and expands wealth management footprint in the Northwest

OMAHA, Neb., June 21, 2023 /PRNewswire/ -- Carson Group announced an equity partnership with Northwest Capital Management (NWCM), a retirement and investment advisory firm that specializes in wealth management services for individuals and retirement plan services for plan sponsors and their participants. The team will continue to be led by Managing Director, Partner and Senior Investment Advisor, Brent Petty, CFP^®, AIF^® and Senior Investment Advisor, Fred Payne, Jr. CFP^®, with office locations in Portland, Oregon, and Seattle, Washington. 

Northwest Capital Management, Inc. was founded in 1998 in Portland, Oregon as an independent and privately held investment advisory firm and today has grown to a team of 13 that serves more than $5B in assets under management.

The partnership will provide NWCM with enhanced resources and expanded capacity, along with access to Carson's leading investments platform. This will help support NWCM's client base and provide retirement plan participants with experienced insights on legislation and regulations, elevating the level of expertise and service they receive.

"Our affiliation with Carson will allow us to expand our resources considerably, gaining a larger support staff for client service, financial planning, investment research, portfolio analysis, trading and investment monitoring," said Managing Director, Partner, and Senior Investment Advisor, Brent Petty, CFP^®, AIF^®. This will enable our teams to better provide the guidance clients require to achieve their personal financial goals.

Petty added, "This partnership will also provide us with new resources for our plan sponsor partners and their participants. We will now have specialized support in technology and investment research, and we will also broaden our depth of compliance and regulatory support. By reinforcing our infrastructure with a best-in-class cybersecurity framework and strong business continuity, we can ensure needs are met without interruption."

The partnership also allows Carson Group to further expand its retirement plan service offerings, which is a growing trend that advisors and clients are seeking.

A recent study done by PricewaterhouseCoopers (PwC) indicated that 60% of investors want their financial advisors to offer holistic advice that encompasses their entire financial picture, including budgeting, debt management, tax planning, retirement planning, and estate planning.

"With more clients seeking holistic planning solutions, our partnership with NWCM is another part of the strategic puzzle that will allow us to better compete in the retirement planning space," said Jamie Hopkins, Managing Partner of Wealth Solutions for Carson Group. "The team at NWCM has spent the last three decades building a tremendous business. We are excited to learn from them and continue to build on the value we can bring to the table."

In addition to this partnership, Carson Group has built up its retirement plan offerings and its ability to offer holistic planning through recent strategic partnerships with Vestwell, BOK Financial Advisor Trust Services and Trust & Will as well as several recent strategic hires. This positioning enables Carson to offer a distinct and unique service in the marketplace for both clients and advisors.

Hopkins added, "This partnership will give NWCM access to Carson's ecosystem of cutting-edge technology and investment offerings, paired with expanded resources, the NWCM team will have what they need to run more efficiently and continue to grow."

Carson Group currently manages $28.2 billion* in assets and serves more than 46,000 families among its advisory network of 140+ partner offices. For more information, visit www.carsongroup.com.  

About Carson Group
Founded in 1983 by Ron Carson and headquartered in Omaha, Nebraska, Carson Group serves financial advisors and investors through its three businesses -- Carson Wealth, Carson Coaching, and Carson Partners. Carson Group has created an ecosystem dedicated to helping financial advisors unleash the full potential of their firms by providing marketing, compliance, technology, investment strategies, succession planning, M&A support, and coaching. The company currently manages $28.2 billion* in AUM and serves more than 46,000 families among its advisor network of 140+ partner offices, including 48 Carson Wealth locations. For more information, visit www.carsongroup.com.

About NWCM
Northwest Capital Management, Inc. was founded in 1998 in Portland, Oregon as an independent and privately-held investment advisory firm. Our team of professionals provides over 150 years of collective expertise serving clients in Wealth Management, Institutional Asset Management (Foundations and Endowments), and Qualified Retirement Plans. Our staff hold professional designations such as the Certified Financial Planner (CFP^®) and the Chartered Financial Analyst (CFA) designations. NWCM's consulting philosophy begins with the premise that each client has a unique set of considerations and objectives which require a customized strategy. It is our job to work with clients to tailor these strategies using industry best practices to ensure financial success. Since 2016, NWCM has operated as a Certified B Corporation, making it one of the few investment consultants with this certification. Consistent with our B Corp status, NWCM demonstrates a commitment to our industry, clients, community, and the environment.

*Combined AUM of CWM, LLC and NWCM, LLC.

SOURCE Carson Group