Cash for Commuting

Space on your car can be valuable to the right advertiser, and one Southern California company is determined to help you capitalize on the opportunity.

Jan 19, 2010, 08:09 ET from

LOS ANGELES, Jan. 19 /PRNewswire/ -- In a down economy, wouldn't it be nice if your car put money back into your pocket?  Now it can.  Altavert Alternative Advertising, a Los Angeles-based company founded in early 2008, now presents a new bailout plan – for car owners.


Until recently, the gold standard for outdoor advertising was the use of expensive billboards.  This medium is out of reach for small businesses that need a cost-effective way to get their message in front of the millions of Southern Californians who commute on crowded freeways day after day.  Recognizing the value of the potential advertising space on your car, entrepreneur Jeff Blake founded  Jeff describes this opportunity as a win for both the drivers and the advertisers.  "I suddenly saw traffic as a resource that could both serve as an excellent marketing medium and as a way to financially empower commuters."

Within the first few months of the launch of, hundreds of drivers from Southern California and Nevada had already signed up for free on the website.  Interested drivers simply input information on their vehicle and their unique commuting route into an online form.  If the locations you drive through match what a particular advertiser is looking for, Altavert contacts you, installs the ad, and starts paying you just for driving your own car the way you normally would.

As to whether the advertisements will damage the car in any way, Jeff assured us that these vinyl adhesives actually protect your car from rocks, bugs, and dirt.  Also, ads placed on the rear windows are perforated and do not impair your vision while driving.  

The big question, of course, is how much the drivers are paid.  Jeff remarked, "I'm sure there are drivers who would do it for less, but I want to be able to work with those who drive the newest and the nicest vehicles, so I make it worth their while.  Depending on the size of the ad, our drivers can earn up to $300 per month.  Of course, it's not meant to be a full-time salary; it's simply a fee for service.  The space on your car can be valuable to the right advertiser, and my job is to help you profit from that prime real estate.", a subsidiary of Altavert Alternative Advertising, is currently looking for responsible drivers with newer model vehicles (2005 to 2010) to lease advertising space on their cars.  For up-to-the-minute information on available campaigns, follow us at you are a small business interesting in this innovative service, please visit to learn more.

If you'd like more information on the commuter advertising service described above, or to schedule an interview with Jeff Blake, please call Jeff at 310.990.4929, or email him at