Castrol is Preferred Lubricant Brand for Tilden Car Care Centers

May 27, 2015, 09:00 ET from BP Lubricants USA Inc.

WAYNE, N.J., May 27, 2015 /PRNewswire/ -- Castrol recently signed an agreement to become preferred lubricants supplier at all Tilden Car Care Centers, boosting the iconic brands presence in the rapidly growing quick repair workshop market.

In recognition of Castrol's status as Tilden's preferred lubricants supplier, Tilden will recommend the use of Castrol products at every appropriate opportunity.

Tilden currently operates 50 franchise locations across 11 states. "Tilden always looks to add more franchisees each year and continue to grow," said Ed Novetti, Tilden operations manager, adding "partnering with a strong brand like Castrol further enhances the attractiveness of our offer, to franchisees and to consumers."

In line with their agreement, Castrol and Tilden will work to identify and deliver joint campaigns, offers and promotions to create value for both parties.

The average age of vehicles on US roads continues to rise. And with advancing years comes additional servicing needs. At the same time, many independent service stations have closed and customers are increasingly looking for the convenience and confidence that comes from using a recognized name to meet their service needs.

Gerald Abrams, Castrol Key Account Manager said "Tilden's proven track record of success and their strong focus on growth makes them an ideal partner for Castrol. Our premium range of high performance lubricants compliments Tilden's existing focus on excellence in customer service."

About Castrol: BP Lubricants USA Inc. markets premium lubricants and business–building programs to independent lube operators, service providers, new car dealers and leading retailers. Our leadership brands include Castrol® GTX® — a premium conventional motor oil with a double action formula that cleans away old sludge, while protecting against new sludge formation; Castrol® GTX® High Mileage™ - a premium synthetic blend designed for vehicles with over 75,000 miles and formulated with less phosphorus than other leading high mileage and conventional oils to help prevent catalytic converter and emission system failure; the Castrol® EDGE ® line of advanced full-synthetic super premium motor oils with unique titanium technology offers unsurpassed strength and performance; as well as our range of Driveline lubricants. Recently, we launched GTX® Magnatec®, a new premium fluid with clinging molecules that protect from the start. To find out more about Castrol products and programs, please call 1–888–CASTROL or visit www.castrol.com/us

About Tilden: Tilden International Limited began operating in 1923. Today there are  some 50 Tilden Car Care Center franchises operating across 11 states. The Tilden Car Care Center concept provides operators a full menu of automotive services for maximum customer procurement, rather than a limited niche market. Franchisees benefit from a management team where concept, methods and system were proven and perfected for 75 years before we began to offer franchises. For more information, visit www.tildencarcare.com

SOURCE BP Lubricants USA Inc.



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