WAYNE, N.J., Jan. 22, 2015 /PRNewswire/ -- Dealers who focus on used cars and like finding unique ways to increase service retention shouldn't bypass the Castrol booth at the 2015 NADA Convention. Several representatives will be onsite to promote the highly successful Castrol Protection Plus (CPP) program which can help increase used car sales and drive additional customers back to their service department for routine maintenance. Visit NADA booth #4029N on January 23-25th, 2015 to learn more about this program and other great ways to increase dealership profits.
According to Hope Niles, Service Manager of Stokes Honda, "The CPP program is a no-brainer; used car customers are coming into our service department for the first time. CPP is an awesome retention tool."
Castrol Protection Plus (CPP) is only available to franchised new car dealerships that sell Castrol® products. CPP is designed to provide a unique advantage for dealerships to differentiate their used vehicles, by offering a 'Forever' limited engine warranty simply by installing and performing regular maintenance with Castrol® EDGE® Professional full-synthetic motor oil every 6 months or 5,000 miles. Plus, these used car-buyers also receive 24-hour emergency Roadside Assistance from Nation Safe Drivers (NSD), which is extended for 6 months every time they buy a Castrol EDGE Professional oil change. Owners receive e-mail reminders to schedule their next service appointment at the selling dealership.
Castrol® EDGE® Professional – Castrol's most advanced oil exclusively available to franchised new car dealerships – is micro-filtered to the standard required for factory installation by automakers and is the world's first carbon-neutral motor oil. Castrol EDGE Professional is recommended and used by world leading car manufacturers: Aston Martin, Audi, Bugatti, Jaguar, Lamborghini, Land Rover, Mazda, Volvo and Volkswagen.
For more information regarding the Castrol Protection Plus program or to locate a participating dealership, contact Castrol at 1-888-CASTROL.
About Nation Safe Drivers: Nation Motor Club, Inc. dba Nation Safe Drivers (NSD), founded in 1962 with headquarters in Boca Raton, FL; is one of the largest suppliers of auto-related, supplemental products. NSD services over fifteen million customers annually.
To learn more about NSD products and programs, please call (800) 338-2680 or visit www.nsdmc.com.
About Castrol: Castrol is a world leading manufacturer, distributor and marketer of premium lubricating oils, greases and related services to automotive, industrial, marine, oil exploration and production with customers across the world. The company is headquartered in the UK and operates directly in over 40 countries, employing approximately 7,000 staff worldwide. Castrol's US office is located in Wayne, NJ.
To find out more about Castrol products and programs, please call 1-888-CASTROL or visit www.castrol.com.
Media contact: Matthew DiPaulo, [email protected], 973-633-2200