Catapult PR-IR Celebrates 15 Years Of Success In High-Tech Public Relations

BOULDER, Colo., Sept. 9, 2014 /PRNewswire/ -- Catapult PR-IR, (www.catapultpr-ir.com) a boutique public relations firm specializing in b-to-b technology, today celebrates its 15^th anniversary in business. The firm's commitment, passion and understanding of technology has helped more than 130 companies increase their market awareness and, most importantly, position themselves as market leaders through compelling messaging, solid influencer relationships and results-driven execution.

"It's amazing the number of great clients and employees that have all contributed to the success of our company and helped shape the "Catapult way" of leveraging public and analysts relations to drive results that impact business success," said Terri Douglas, co-founder and principal at Catapult. "Our current work around category building and strategic narrative development further differentiates Catapult as a highly experienced and strategic firm to work with."

"I've worked with many PR firms in my career and Catapult clearly stands out for its ability to think big, drive strategy for our overall company vision and growth, and blow the socks off any previous firm when it comes to results and execution," said Cory Issacson, CEO for CodeFutures. "In less than a year, they have created a new market category within the crowded and noisy Big Data market that is clear, compelling and accelerating the growth of our business beyond my highest expectations."

Highlights of Catapult's 15 Years in High-Tech Public Relations:

• Helped companies gain attention to promote its stories and complete mergers, acquisitions or other financing through strategic public relations.
• Secured market leadership positions for clients using clear messaging and thought leadership practices through strategic narrative marketing.
• Created, developed and launched new industry categories for several clients.
• Known in the Agile software development space, as a result of working with Rally Software, Agile Alliance, Tasktop and ThoughtWorks, and currently with CollabNet and Electric Cloud.
• Successfully promoted wireless communications technologies, including Inovonics and FreeWave Technologies (for more than eight years).
• Garnered attention for several online platforms, including crowdfunding and blogger relations, among others.
• Helped more than 130 businesses launch their companies and products through strategic marketing, PR and social media efforts.
• Introduced and have been conducting strategic messaging workshops for deep development of corporate messaging for use with all its constituents.
• Helped advance the careers of more than 30 exemplary PR pros through our hands-on, collaborative-working environment.
• Introduced more than 50 interns to the workings of a public relations agency and sent them out into the working world with very solid PR skills.
• Offered rich media webcasting and helped promote companies such as IHS using this service.

Catapult continues to evolve its services into a more strategic role in the marketing mix. Chief among its differentiating services are its proven approach to strategic narrative marketing and industry category building. Other core factors leading to Catapult's long-term success include deep knowledge and understanding of b-to-b technologies and markets, established media and analyst relationships and the involvement of agency principals in day-to-day planning and execution of client programs.

About Catapult PR-IR:
Catapult PR-IR provides strategic marketing and public relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes Boulder Power Technologies, CodeFutures CollabNet, Electric Cloud, FreeWave Technologies and Inovonics. For more information on Catapult, call 303-581-7760 or visit the company's web site at (http://www.catapultpr-ir.com)

Contact:

Mary Cochran
Catapult PR-IR
720-974-2854, ext. 19
[email protected]

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Terri Douglas
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=16694

Guy Murrel
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=1083

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SOURCE Catapult PR-IR