Catapult PR-IR Executives To Discuss Latest Techniques For Establishing Market Leadership And Social Media Measurement At PRSA's Western District Conference

Catapult's Terri Douglas and Christie Denniston, APR to lead three sessions focused on best practices for securing and maintaining a market leadership position and 10 metrics for social media

Apr 16, 2013, 09:02 ET from Catapult PR-IR

BOULDER, Colo., April 16, 2013 /PRNewswire/ --  


Terri Douglas, co-founder and principal
Catapult PR-IR

Douglas has more than 30 years of experience leading public and investor relations activities for industry leaders and emerging growth companies in the technology sector. As co-owner of Catapult PR-IR, Douglas is responsible for the strategy, development and execution of customized PR programs that move businesses forward.

Christie Denniston, APR, senior director of client accounts
Catapult PR-IR

Denniston is an accredited member of the Public Relations Society of America (PRSA) and has more than 14 years of experience in public relations, marketing and corporate communications for Fortune 500 companies, startups and non-profit organizations. At Catapult, Denniston is the senior director of client accounts where she develops client strategy and leads the execution of media and analyst relations that position the firm's clients as leaders in their respective industries.


Staking a Market-leading Position Through PR
Friday, April 19, 2013
11:45 a.m. to 1:30 p.m. MDT

Successfully orchestrated, public relations can play a strategic role in positioning an individual, company or organization as a thought leader in their industry. Leveraging a wide array of PR tools to create a thought leadership position can help an organization demonstrate its expertise, increase customer satisfaction and profitability. Whether it's entering a new market or geographical area, creating an exit strategy or just turning up the volume in an existing marketplace, thought leadership adds value to a company's marketplace perception and position. In this presentation, Douglas and Denniston will offer participants a number of concrete tips on how to craft and implement a successful thought leadership campaign.

10 Metrics that Matter Most in Social Media
Friday, April 19, 2013
1:45 p.m. - 2:30 p.m. MDT

Social media has fundamentally changed how people communicate and share information. Public relations practitioners have leveraged social media platforms as a key cornerstone of many strategic plans and programs in an effort to connect and engage with key audiences. Yet PR professionals often struggle to measure and gauge the effectiveness of social media tactics. In this session, Catapult PR-IR's Terri Douglas and Christie Denniston, APR will share specific examples of key metrics for organizations to measure social media programs and outputs. Attendees will learn how to audit and evaluate their own social media efforts, create meaningful metrics and begin to create not only fans, but brand champions.


PRSA Western District Conference
Kimpton's FireSky Resort & Spa
4925 N Scottsdale Rd
Scottsdale, AZ 85251


#CatapultPR Terri Douglas @tddouglas and Christie Denniston @prhightech to present at #PRSAWDC


For more information please contact:
Mary Cochran
Catapult PR-IR
Office: 303-581-7760, ext. 10
Twitter: @mccochran