Catapult PR Sees Strong Demand for Strategic Narrative Messaging Offering
Catapult's new approach focuses on industry narratives that elevate companies' messaging by establishing and promoting their own market categories
BOULDER, Colo., March 21, 2017 /PRNewswire/ -- Catapult PR-IR (www.catapultpr-ir.com), a public relations firm specializing in b-to-b technology, today announced strong demand for its new Strategic Narrative Marketing services after the launch of its book, "A Practical Guide to Strategic Narrative Marketing" (http://www.catapultpr-ir.com/practical-guide-to-strategic-narrative-marketing/). Strategic Narrative Marketing (SNM) is a new approach to market positioning that focuses on higher-level industry vision and category-building, giving organizations unique, compelling and useful messaging to communicate to the market.
"Catapult's Strategic Narrative Marketing approach uncovered our true company vision, which is to rapidly accelerate the growth of our industry. This vision is to increase the value of "Lean" thinking and principles, a major challenge our industry has faced due to a variety of disruptive megatrends," said Colin O'Neill, founder and CEO of LeanIntent. "Catapult helped us look higher and think bigger, to develop new ways for advancing our industry as a true market leader. The result is an industry-focused Strategic Narrative and the development of the Lean Value Map, a fresh approach to Lean that is unique, and that we freely contribute to the industry at no cost."
To see LeanIntent's recently developed Lean Value Map, please visit www.leanintent.com.
"We launched the Strategic Narrative messaging approach to help companies move beyond standard messaging that sounds all too similar to competitors, and often ignores the industry experience and vision that every company possesses," said Guy Murrel, co-founder and principal at Catapult PR-IR. "With a Strategic Narrative, a company aligns its organization around a common, industry-level goal that transcends just selling products or services. Every company needs something to stand for, and industry narratives provide that unique and aspirational cause to rally around."
As part of its Strategic Narrative Marketing process, Catapult facilitates a one-day, on-site session to gather subtle insight from key company stakeholders. Through targeted discussions and a step-wise process, the workshop reveals a company's view of the industry and its category vision based on expertise and years of experience. The workshop dives into market dynamics/trends, popular industry perceptions/misperceptions, industry challenges and opportunities, and possible new categories and/or best-practices. After the input from workshop participants is compiled and analyzed, Catapult delivers a 100-percent unique industry narrative that focuses on industry vision and leadership. For many, it serves as the "umbrella message" companies often find hard to articulate.
More Information
To learn more about the Workshop, visit:http://www.catapultpr-ir.com/strategic-narrative-messaging-workshop/.
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About Catapult PR-IR
Since 1999, Catapult has helped b-to-b tech firms grow and prosper through its blend of strategic messaging, media and analyst relations, social media and content marketing services. It is the creator of Strategic Narrative Marketing, a new, much-needed approach that helps organizations define and lead new or existing categories as a strategy to stand out, say something compelling and differentiate from competitors. For more information on Catapult, call 303-581-7760 or visit the company's web site at http://www.catapultpr-ir.com.
Media Contact:
Terri Douglas
Catapult PR-IR
303-581-7760, Ext. 18
[email protected]
SOURCE Catapult PR-IR
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