Catch 22 Entertainment Taps Former Paramount Marketing Executive Susan Wrenn to Head Marketing

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Jun 29, 2010, 08:30 ET

LOS ANGELES, June 29 /PRNewswire/ -- Anthony Millan, CEO of Catch 22 Entertainment, LLC, the film financing, producing and distribution company division of C22 Capital, Inc., has named former Paramount Pictures senior marketing executive Susan Wrenn to head the company's marketing department. Wrenn's appointment comes at a critical juncture for Catch 22, which recently expanded its scope of activities to include feature film production, theatrical distribution and marketing, areas in which her expertise will play a key role in establishing the company's position in the film industry.

In her 20-year tenure at Paramount, Wrenn held a number of positions, most recently serving as Sr. Vice President, Marketing and Media Director, and constructing the media campaigns for 300+ feature films, including for Titanic, Forrest Gump, Braveheart, Runaway Bride, What Women Want, Wayne's World, Save the Last Dance, Jackass, Rugrats, Kings of Comedy, Juice, Mission Impossible, and Beavis and Butthead. As Media Director, Wrenn was responsible for paid advertising activities, investments in television/radio, print, Internet, and out-of-home, and for the integration of media strategies with the company's creative, publicity, Internet and promotional activities.

"Susan's vast experience and contacts in the film industry are invaluable to Catch 22 as we grow the company. Her tremendous drive and innovative approach to marketing perfectly meshes with our vision to bring quality films with great production value to the marketplace," notes Millan.

Catch 22 Entertainment President Mack Machen adds, "Susan recognizes the value of blending mainstream marketing with initiatives that take full advantage of new media and social networking, an ideal approach for our slate of films - present and future."

Wrenn was instrumental in securing film distribution executive Clark Woods as a consultant to Catch 22 on the company's film sales and distribution strategies. Woods, a 30-year veteran of the film industry, served as President of Domestic Distribution at Metro Goldwyn Meyer, overseeing all aspects of MGM's revitalized theatrical distribution operation in North America. Prior to MGM, Woods spent 27 years with Paramount Pictures, where he spearheaded distribution of such blockbuster, award-winning films as Forrest Gump, Titanic, and War of the Worlds.

As consultant, Woods will implement tested-and-proven "major circuit" operational techniques, utilizing his expertise in all aspects of theatrical distribution, including the establishment of film rental terms, targeting distribution strategies, film sales and extensive involvement in marketing, operations and administration. His vast experience in film sales and distribution will accelerate Catch 22's entree into the marketplace.

Wrenn comments the company "is poised to meet the demand for quality independent films, supported by completely fresh, innovative marketing campaigns, tailored to reach various segments of the audience for each film," adding, "Clark is a great talent and colleague of many years with whom I'm delighted to collaborate in establishing and furthering the Catch 22 name. We share a passion for the company's upcoming feature projects and a vision for bringing these films to the widest possible audience."