CAUSE! Now Available in Bookstores Highlights How Doing Good is Good Business

The leaders of both believe people do their best when they have a purpose.

"We are playing for something bigger," says Giants' manager Bruce Bochy. "Reminding players of our cause has created an uncanny level of unselfishness and chemistry among our players that makes winning possible."

"In today's world, having a noble purpose or a cause is a must," says Mehran Assadi, president and CEO of National Life Group. "People want so much more than just a job. They want to be part of a movement."

The power of mission-driven companies is detailed in the book CAUSE!  by leadership gurus Jackie and Kevin Freiberg, authors of the international best-seller NUTS!  In CAUSE!  the authors conclude that in an era of growing concern about people, planet and profit, if a company is not tied to a heroic cause, it may be doomed.

"There are few business books that truly have the power to change the world, but CAUSE! is one of them," says Peter Economy, who writes The Leadership Guy column for Inc.com. "In this book, Jackie and Kevin Freiberg clearly show how having a heroic cause attracts great talent, while motivating people to bring their best selves to work."

CAUSE! is now available in bookstores around the country, including Barnes & Noble, Books-A-Million and can be found at Hudson bookstores at airports nationally. The book is also available from Freibergs.com and Amazon.com.

Ken Blanchard, coauthor of The New One Minute Manager, calls the message in CAUSE! "food for the soul. It's all about people and organizations who feel called to make a difference – to serve a purpose far beyond the typical bottom line."

CAUSE! documents a fresh approach to leadership and collaboration that drives business success in companies as diverse as TOMS Shoes, Lululemon, Virgin, Southwest Airlines and PepsiCo.

The book takes an in-depth look at how National Life built its culture around a clear purpose – its cause – that engages employees, customers and communities, and has a positive impact on the company's bottom line.

"When people find something noble and heroic to be part of, their lives and work take on greater meaning and significance," said co-author Jackie Freiberg. "They become more impassioned, more willing to think like owners of the business and more committed to the growth of the enterprise. The people of National Life offer a powerful example of how it can be done."

LOVE: Living Our Values Every day
National Life Group has interconnected its purpose-driven mission with its values – Do good. Be good. Make good. – and aligned these guiding principles with everything that everyone does. The authors refer to this as "democratizing peace of mind" – with LOVE, shorthand for "Living Our Values Every day."

"We believe strongly in making a difference while making a profit," said Assadi. "We want to be judged not by how well we did for ourselves, but how much good we do for our customers, each other, and the world around us".

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About the Authors
Jackie and Kevin Freiberg are the authors of six books, including the international bestseller NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success. The Freibergs operate the San Diego Consulting Group where they focus on helping leaders create engaging work environments where top talent can do their best work. In addition to their consulting and busy speaking schedule, the two teach part-time at the University of San Diego School of Leadership and Education Sciences. For more information, visit www.freibergs.com.

About National Life 
At National Life, our story is simple: For 168 years* we've worked hard to deliver on our promises to millions of people with our vision of providing peace of mind in times of need. It's our cause, stemming from a deep passion to live our values to do good, be good and make good, every day. Learn more at nationallife.com.

National Life Group^® is a trade name of *National Life Insurance Company, Montpelier, VT – founded in 1848, Life Insurance Company of the Southwest, Addison, TX – chartered in 1955, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York. Equity Services, Inc., Member FINRA/SIPC, is a Broker/Dealer and Registered Investment Adviser affiliate of National Life Insurance Company.

SOURCE San Diego Consulting Group Inc.