CBOE Holdings' C2 Options Exchange to Launch on October 29

CHICAGO, Oct. 13 /PRNewswire/ -- CBOE Holdings, Inc. (Nasdaq: CBOE) today announced that C2 Options Exchange, Incorporated(SM) (C2(SM)), the company's new all-electronic exchange, will open for trading on Friday, October 29, 2010.  Details on C2's initial class and series listings were also announced.  

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C2 is the second securities options exchange under the CBOE Holdings, Inc. corporate umbrella. The new exchange will operate under a separate exchange license, with its own board of directors, rules, connectivity, systems architecture, and access structure. C2's market model will employ a "maker-taker" fee schedule and a modified price/time matching algorithm for non-proprietary classes.  

C2 Options Class Rollout and Series Listing

Using a measured rollout over a period of several weeks, C2 plans to list all or substantially all of the most active option classes and series in the penny pilot.

On C2's first day of trading, Ford Motor Company (F) will be listed for trading.  Thereafter, rollout of additional classes is expected on Tuesdays and Thursdays, except during expiration weeks. On the second rollout day, AT&T, Inc. (T), Merck & Co., Inc. (MRK), McDonalds Corporation (MCD), Texas Instruments Inc. (TXN), and Xerox Corporation (XRX) will be added.  On the third rollout day, only the S&P 500 Depositary Receipts Exchange Traded Fund (SPY) will be added.  On the fourth rollout day, both the PowerShares QQQ Trust (QQQQ) and iShares Russell 2000 Index Exchange Traded Fund (IWM) will be added.   C2 will announce additional option classes as the rollout progresses and will publish the available series for each class and series additions at http://www.cboe.com/C2.

C2 will also be capable of listing CBOE's exclusive products, including S&P 500 Index (SPX) options, with plans for those products expected to be announced at a later date.  

C2 Access Permits and Fees (subject to SEC approval)

C2 will initially have two types of access permits.  The permit fees are only applicable for access to non-proprietary classes.  C2 will begin assessing these fees on November 1, 2010. Currently, over 30 firms have connected or are in the process of connecting to C2.

• Market Maker Permit (MMP):  Gives the holder the ability to stream quotes and submit Market Maker orders into the C2 trade engine.  The cost of this permit will be $5,000/month.
• Electronic Access Permit (EAP): Gives the holder the ability to submit agency and proprietary orders into the C2 trade engine.  The cost of this permit will be $1,000/month.

Additional Information

For additional information regarding C2 transaction fees, connectivity, accepted order types, and other details specific to clearing firms and Market Makers, please refer to Regulatory Circular C2-RG-10-01 at http://www.cboe.com/C2.  

CBOE Holdings, Inc. is the holding company for Chicago Board Options Exchange (CBOE), C2 Options Exchange, Incorporated, and other subsidiaries.  CBOE, the largest U.S. options exchange and creator of listed options, continues to set the bar for options trading through product innovation, trading technology and investor education. CBOE offers equity, index and ETF options, including proprietary products, such as S&P 500 options (SPX), the most active U.S. index option, and options on the CBOE Volatility Index (VIX). Other products engineered by CBOE include equity options, security index options, LEAPS options, FLEX options, and benchmark products such as the CBOE S&P 500 BuyWrite Index (BXM). CBOE's Hybrid Trading System incorporates electronic and open-outcry trading, enabling customers to choose their trading method.  CBOE's Hybrid is powered by CBOEdirect, a proprietary, state-of-the-art electronic platform that also supports the CBOE Futures Exchange (CFE), CBOE Stock Exchange (CBSX) and OneChicago. CBOE is home to the world-renowned Options Institute and www.cboe.com, named "Best of the Web" for options information and education.

CBOE is regulated by the Securities and Exchange Commission (SEC), with all trades cleared by the AAA-rated Options Clearing Corporation (OCC).

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CBOE®, Chicago Board Options Exchange®, CBSX®, CBOE Stock Exchange®, CFE®, CBOEdirect®, FLEX®, Hybrid®, CBOE Volatility Index® and VIX® are registered trademarks, and BuyWriteSM, CBSXSM, and CBOE Futures ExchangeSM are servicemarks of Chicago Board Options Exchange, Incorporated. C2 Options Exchange, IncorporatedSM  and C2SM are servicemarks of C2 Options Exchange, Incorporated. Standard & Poor's®, S&P®, S&P 100®, S&P 500®, Standard and Poor's Depositary Receipts®, and SPDR® are registered trademarks of The McGraw-Hill Companies, Inc. and have been licensed for use by Chicago Board Options Exchange, Incorporated.  Other names, logos, designs, titles, words or phrases in this publication may constitute trademarks, service marks, or trade names of Chicago Board Options Exchange, Incorporated or other entities and which may be registered in certain jurisdictions.

This press release contains statements which may be considered forward-looking statements within the meaning of the Securities Exchange Act of 1934, including, without limitation, statements regarding operating strategies, future plans and financial results. Forward-looking statements may be accompanied by words such as "anticipate", "believe", "could", "estimate", "expect", "forecast", "intend", "may", "possible", "predict", "project" or similar words, phrases or expressions. The Company does not undertake any obligation to update the information contained herein, which speaks only as of the date of this press release.  More detailed information about factors that may affect our performance may be found in our filings with the Securities and Exchange Commission, including our Quarterly Report on Form 10-Q for the quarter ended June 30, 2010 under the heading "Forward-Looking Statements" and/or "Risk Factors". Such discussions regarding risk factors and forward-looking statements are incorporated herein by reference.

SOURCE CBOE Holdings, Inc.