CCCF's Super-Awesome Colon-O-Tron Raising Awareness of Colorectal Cancer in Rockefeller Plaza

NEW YORK, March 3, 2014 /PRNewswire/ -- The Colon Cancer Challenge Foundation (CCCF), a New York-based nonprofit dedicated to reducing colorectal cancer incidence and death throughout the United States, is making it easier to talk and learn about colorectal cancer with the Super-Awesome Colon-O-Tron, an interactive, educational game in the Rockefeller Plaza window.

The Colon-O-Tron, which was designed and built by MRY and Dash7, is making colorectal cancer something people will talk about with an eye-catching game encouraging people to stay lean, eat clean and get screened. The Super-Awesome Colon-O-Tron will be in the 15-foot window at 10 Rockefeller Plaza through March 31.

"Many people are uncomfortable talking about colorectal cancer, so they don't know their risk factors or realize how preventable and treatable the disease is. We're thrilled that MRY and Dash7 are partnering with us to help everyone who passes through Rockefeller Plaza become better educated about this disease during Colorectal Cancer Awareness Month," said Catherine Montaldo, CCCF executive director.

The Colon Cancer Challenge Foundation began in 2004 with its signature event, the Colon Cancer Challenge 5k run/walk, and now begins its second decade by reaching out to more people than ever through the window and two Challenges in 2014.

MRY, the agency that designed the Colon-O-Tron, got involved after one of its employees, Briel Zagarow, an account executive, was diagnosed with colon cancer in 2011 at the age of 26. Her involvement with the Colon Cancer Challenge Foundation spurred the agency's commitment to fighting colorectal cancer.

"Supporting colorectal cancer awareness is more than just a philanthropic endeavor here at MRY. It's personal," said Matt Britton, MRY founder and CEO. "Partnering with the CCCF on this initiative provided us with a unique opportunity to reach more people and to encourage those people to have a conversation about a disease that is difficult to discuss."

CCCF, MRY and Dash7 revealed the Super-Awesome Colon-O-Tron to the public in Rockefeller Plaza on Saturday, March 1. All interested participants are invited to interact with the game through March 31.

For more information about the Super-Awesome Colon-O-Tron, visit colonotron.org/play. To learn about the Colon Cancer Challenge and CCCF, visit www.coloncancerchallenge.org.

About the Colon Cancer Challenge Foundation
The Colon Cancer Challenge Foundation (coloncancerchallenge.org) is a 501(c)(3) not-for-profit organization registered in New York state and listed by the Federal IRS as a public charity dedicated to reducing colorectal cancer incidence and death. Its mission includes supporting research into the causes and cures for colorectal cancer, increasing public awareness, educating the public about the importance of early detection and forming strategic partnerships in the fight against colorectal cancer.

About MRY
MRY specializes in blending creativity and technology to make brands remarkable around the world. The 500 person agency harnesses the power of analytic intelligence to create content that sparks emotion, adds value, inspires action and changes behavior. The agency's unique approach to content distribution leverages RepNation, a proprietary peer driven distribution engine, among other tools to allow brands to generate advocacy at scale.

MRY works with some of the world's leading brands, including Coca-Cola, Visa, Bayer, Symantec and Neutrogena. Originally founded in 2002 as a social media and youth marketing agency, MRY recently merged with LBi US to expand its scale and offerings. Headquartered in New York, MRY now has additional U.S. offices in Atlanta, Los Angeles and San Francisco, and international offices in London and Singapore. In 2011, Crain's New York Business and Advertising Age named MRY #2 among its Top 10 'Best Places to Work.' Last year, MRY was recognized as 'Digital Marketing Innovator of the Year' by Mashable's Mashies Awards, and 'Social Agency of the Year' by OMMA.

For more information visit www.mry.com, http://www.facebook.com/MRY, or follow on Twitter @MRY. MRY is a Publicis Groupe agency.

SOURCE Colon Cancer Challenge Foundation