CEA Launches Major TV/Ad Campaign in Midwest on Perils of LCFS

Ads urge residents to call their lawmakers, oppose effort to attach job-killing Low-Carbon Fuel Standard (LCFS) to Senate energy and climate bill

WASHINGTON, July 21 /PRNewswire-USNewswire/ -- As efforts continue behind closed-doors in Washington to attach a job-killing Low-Carbon Fuel Standard (LCFS) to upcoming energy legislation in the Senate, Consumer Energy Alliance (CEA) announced today the purchase of television and radio time all across the Midwest with an eye on educating residents about how an LCFS could lead to fewer jobs, less security and more expensive fuel for them and their families.

"At a time of record unemployment and great economic uncertainty, the only way to advance a policy such as the LCFS that kills Midwest jobs and drives gas and diesel prices through the roof is to hope and pray your constituents don't do their homework on it," said CEA president David Holt.

"Unfortunately, LCFS supporters aren't all that interested in telling the whole story – like what will happen if an LCFS is used to prevent sources of secure Canadian energy from getting to consumers who need it," added Holt. "The effort we're announcing today represents an attempt to paint a more complete picture on the consequences of an LCFS, and hopefully inspire folks to take a closer look at how the policy will impact them and their families."

According to a recent study by Charles River Associates, a nationwide LCFS could result in the loss of as many as 4.5 million jobs by 2025, with as many as 1.1 million jobs lost throughout the Midwest. The study also finds an LCFS may result in a decline in average household purchasing power for the region of as much as $2,000 a year – all while spiking the cost of gasoline and diesel fuel by as much as 170 percent.

At its core, an LCFS would discriminate against certain sources of reliable, affordable petroleum used to make gasoline, diesel fuel, kerosene and heating oil. The theory justifying the LCFS says that if the supply of these resources is cut, enough alternatives will arrive on the market to replace them – even if sufficient amounts are currently considered decades away from commercial realization.

The CEA television and radio ads are available here: http://www.secureourfuels.org/multimedia/

SOURCE Consumer Energy Alliance