COLORADO SPRINGS, Colo., April 25, 2012 /PRNewswire/ -- PriceAdvantage, a division of Skyline Products, announced today that CEFCO Convenience Stores has expanded its partnership chain wide with the addition of the recently acquired Taylor Food Mart stores. The new sites were acquired in January of this year, all of which are now fully implemented with PriceAdvantage, a fuel price management solution.
"As we continue to grow, it's imperative that our fuel pricing tool handle the scalability of our company and more importantly be a process for centralized and harmonized fuel pricing," says Brett Giesick, Chief Retail Officer of CEFCO Convenience Stores. "We have found PriceAdvantage to be an important tool to help us maintain consistency of our pricing strategy throughout our network."
In 2011 CEFCO also purchased 71 retail sites in Louisiana, Mississippi and Arkansas. These sites are also up and running with PriceAdvantage.
Aaron McHugh, Head of the PriceAdvantage division, adds "CEFCO has grown rapidly in just the past year and we're thrilled that PriceAdvantage has been the fuel pricing solution to see them through this exciting time."
PriceAdvantage is a highly specialized retail fuel pricing solution for the Convenience Store industry, designed to increase the efficiency and effectiveness of a retailer's pricing process. PriceAdvantage provides automation for the entire fuel pricing process, from collection of competitive surveys, to efficient and detailed analysis for best price determination, to rapid speed-to-the-street price change execution. The ability to change prices immediately at the POS, fuel pumps and electronic price signs from the centralized headquarters location with one click makes the solution unique in the industry.
About CEFCO Convenience Stores
Temple, TX-based CEFCO Convenience Stores operates 257 stores in Alabama, Arkansas, Louisiana, Mississippi, and Texas and employs more than 1,800 team members chain-wide. Since 1979, CEFCO has been committed to providing the best customer experience, every customer, every day, in every store. For more information about CEFCO, please visit www.cefcostores.com.
PriceAdvantage, a division of Skyline Products, is the leading provider of fuel price management solutions to the convenience store industry. PriceAdvantage solutions allow fuel retailers to collect competitive data, determine optimized fuel pricing and automate price changes at the POS, fuel pump and electronic price signs, creating a streamlined closed loop fuel pricing process. Skyline Products is the leading developer, manufacturer and provider of fuel pricing and central control software, electronic price displays and dynamic message signs to the fuels, transportation and government vertical segments in North America. Company headquarters are located in Colorado Springs, CO. For more information about PriceAdvantage or Skyline Products please visit www.sellmoregas.com or www.skylineproducts.com.
Skyline Products and PriceAdvantage are trademarks of Skyline Products, Inc. Other company and/or product names mentioned herein may be the trademarks of their respective owners.
SOURCE Skyline Products