Celebrate this Fall at Hershey's Chocolate World - Home of the Great American Chocolate Bar

New and returning offerings include seasonal treats, family-friendly Halloween experiences, festive cocktails and a sweet tribute to celebrate Milton Hershey's birthday.

HERSHEY, Pa., Sept. 9, 2026 /PRNewswire/ -- This fall, Hershey's Chocolate World is serving up a season full of sweet thrills, spirited fun and festive flavors. From Halloween happenings for the whole family, like a festive Chocolate Tour Ride overlay, character meet and greets and limited time treats and seasonal sips, there's something for every ghoul, goblin and chocolate lover to enjoy.

The fun doesn't stop there. Fans can make the trip to the birthplace of Milton Hershey just in time to celebrate his birthday on September 13, with a special one-day celebration featuring 10% off retail purchases, plus complimentary Milton Hershey's Caramel samples, the one-day return of the fan-favorite Milton Milkshake and other sweet tributes to the attraction's founder.

"Milton Hershey's vision was rooted in creating moments of joy and bringing people together, and that spirit is still at the heart of the Hershey's Chocolate World today, especially during the Halloween season," said Suzanne Jones, Vice President at The Hershey Experience. "Celebrating his birthday here in Hershey gives our guests a special opportunity to connect with that legacy while making new memories of their own — with a little chocolate along the way."

Frequently Asked Questions  

Q: What's events are happening this fall at Hershey Chocolate World? 
A: Hershey's Chocolate World is getting into the Halloween spirit with exciting seasonal experiences and festive fun for guests of all ages:

• Milton Hershey's Birthday Celebration | Sept. 13 | 9:00 AM | PA & TSQ |: Guests can celebrate the legacy of Milton Hershey with complimentary samples of Milton Hershey's Caramels and enjoy 10% off retail purchases of the featured product. The fan-favorite Milton Milkshake also returns for one-day only, offering guests another sweet way to join the celebration.
• Trick-or-Treat Trail (PA Only) | Sept. 12–Nov. 1 | Fridays: 5–8:30 p.m. | Saturdays & Sundays: 12 – 8:30 p.m. |: Kids ages 12 and under can enjoy a sweet Trick-or-Treat experience at Hershey's Chocolate World, collecting candy at four festive stops throughout the World's Largest Candy Store. Even more trick-or-treat fun is included with admission inside HERSHEYPARK, making it the perfect Halloween outing for the whole family. All ten stops are available free with HERSHEYPARK admission.
• Halloween Character Meet (PA Only) | Sept. 12–Nov. 1 |: Hersh, Reese, Kiss and all their friends are dressed in their Halloween best! Stop by to see each character's festive costume and grab a photo with the characters.
• Hershey's Chocolate Tour Halloween Surprise (PA Only) | Sept. 12–Nov. 1 |: Halloween has arrived in the Barnyard! Join Cupcake and her friends for a festive Halloween celebration featuring carved pumpkins, twinkling lights and seasonal surprises throughout Hershey's Chocolate Tour. Keep an eye out for the cows and pig dressed in their Halloween costumes as you experience the attraction's first-ever Halloween overlay.
• Sensory Friendly Night (PA Only) | Oct. 21 5:30-7:30 p.m. |: Sensory Friendly Night returns for fans to experience the wonder of Hershey's Chocolate World attractions with reduced audio, modified for sensory sensitivities, character meet & greets, and Trick or Treat Trail.

Q: What new treats are being offered this fall?   
A:  Hershey's Chocolate World is offering a variety of limited-time fall treats inspired by the flavors of the season, available exclusively at the attraction's flagship location.

• Caramel Apple Parfait with KIT KAT® Count (PA): Layers of creamy apple mousse and caramel-coated apples, topped with whipped topping, Hershey's Caramel Syrup, chopped KIT KAT®, and a KIT KAT® Count Bar.
• KIT KAT® Pumpkin Cheesecake (PA): Creamy pumpkin cheesecake on a house-made graham cracker crust crafted with signature Hershey's S'mores Graham Crackers, finished with whipped topping and a KIT KAT® bar.
• HERSHEY'S Nuggets Pumpkin Spice Pie (PA only): Spiced pumpkin pie filling in a flaky pastry shell, topped with whipped topping, a sprinkle of pumpkin spice, and a HERSHEY's Pumpkin Spice Latte Nugget.

Q: What new seasonal sips are available?  
A: Guests can enjoy a variety of seasonal beverages, combining classic fall flavors with classic Hershey's brands. Some highlights include:
 
Dirty Sodas

• HERSHEY'S Caramel Apple Dirty Soda (PA only): JOLLY RANCHER Green Apple puree and HERSHEY'S Caramel Syrup mixed with Starry and topped with sweet foam.

Milkshakes 

• HERSHEY'S Nuggets Pumpkin Spice Latte Milkshake (PA & TSQ): Vanilla ice cream blended with pumpkin pie filling, HERSHEY'S Caramel Syrup, and milk, topped with whipped cream, caramel drizzle, warm spices, and a HERSHEY'S Pumpkin Spice Nugget.
• HERSHEY'S Special Dark Milkshake (PA & TSQ): Chocolate ice cream blended with chocolate milk and HERSHEY'S Special Dark Syrup. Topped with whipped cream, HERSHEY'S Special Dark Syrup, and HERSHEY'S Special Dark Pips

Cocktails (21+) (PA Only)

• HERSHEY'S Salted Caramel Spiked Apple Cider: Warm apple cider blended with Crown Royal Vanilla Whisky, salted caramel vodka, and HERSHEY'S Caramel Syrup, garnished with a Granny Smith apple slice and HERSHEY'S Salted Caramel.
• Jolly Rancher Apple Trickies Martini: Vodka infused with butterfly pea flower, lemonade, and simple syrup create a color-changing cocktail, finished with a skewer of Jolly Rancher Trickies.
• HERSHEY'S Nuggets Pumpkin Spice Margarita: Fall flavors meet margarita hour with tequila, triple sec, fresh lime juice and spiced pumpkin purée. Served with a spiced rim, fresh lime wedge and a HERSHEY'S Pumpkin Spice Nugget.

Q: What's new at neighboring HERSHEYPARK this fall? 
A: Celebrating five years of haunts in 2026, HERSHEYPARK amusement park will offer its award-winning HERSHEYPARK Halloween event and immersive Dark Nights haunt experience presented by Reese's and KIT KAT® starting Sept. 12, 2026. To commemorate the milestone season, the eight-weekend event introduces the all-new Reese's Depot Of Doom scare zone, part of an expanded lineup of five haunted houses with evolved storylines and five scare zones included with admission. A single HERSHEYPARK ticket grants guests access to more than 50 rides and dark coaster experiences, HERSHEY'S Trick Or Treat Trail, live entertainment, five haunted houses and five scare zones. Tickets start at $36.99 when purchased online. For more information, visit www.Hersheypark.com/plan-your-visit/hersheypark-halloween and www.Hersheypark.com/DarkNights.

Check out the Hershey's Chocolate World website and social channels (Instagram & TikTok) for additional information on upcoming offerings, operating hours and attraction news.

About Hershey's Chocolate World Attraction
Founded in 1973 with its flagship location in Hershey, PA, the Hershey's Chocolate World Attraction is the only place to explore Hershey's beloved brands such as Hershey's, Kisses, Reese's, and KIT KAT® 365 days a year, using all five senses.

The attraction offers a sweet world of exclusive treats and fun for the whole family, including iconic experiences such as the Hershey's Chocolate Factory Tour, Create Your Own Candy Bar, Reese's Stuff Your Cup, Hershey's largest candy store and so much more. Hershey's Chocolate World has locations globally including Hershey, PA, Times Square in New York City, Las Vegas, NV, Niagara Falls, and Singapore.

Hershey's Chocolate World is part of The Hershey Experience, the direct-to-consumer, experiential division of The Hershey Company that provides food and non-food licensing as well as a one-of-a-kind, exclusive shopping experience on shop.hersheys.com. As part of The Hershey Company, the attraction is committed to operating fairly, ethically and sustainably.

To learn more visit https://www.chocolateworld.com/home.html 

Follow:
https://www.instagram.com/hersheyschocolateworld/
https://www.tiktok.com/@hersheyschocolateworld?lang=en
https://www.facebook.com/HersheysChocolateWorld/ 

SOURCE Hershey's Chocolate World