WEST PALM BEACH, Fla., July 13, 2015 /PRNewswire/ -- ScriptRx Inc, a Florida-based health services and software company, has completed a rebranding campaign which incorporates a new company name, and unifies the company's products and services under Bravado Health. In addition to a new logo, tagline and website (bravadohealth.com), the new brand highlights the market-leading innovation and perspective that Bravado Health brings to the industry.
"We felt it was important that the new brand represent our vision for the future of healthcare, which has expanded and evolved since our founding," said David Dietze, CEO of Bravado Health. "It happens to be serendipitous that the rebrand coincides with our 15-year anniversary, as well as the launch of several exciting new products and services."
Bravado Health has been busy expanding operations this year. Subsequent to the launch of a new Revenue Cycle Operations platform last fall, the company has released several product enhancements, added senior executives, and established key partnerships to support its continued growth. Building on their momentum this fall, Bravado Health will preview a new cloud-based mobile application for emergency physicians at ACEP15 in Boston.
The Bravado Health staff and office location will remain the same, along with the industry-leading customer service they are known for.
The Bravado Health transformation began in early 2015 when company executives sought to better align the company's existing marketing messaging and brand identification with its evolving product offering and the progressing healthcare industry. The resulting effort helps better identify and position the company, its corporate ethos, and its products and services, while building on over a decade of history and market service.
The new tagline, "Health services for a smarter world™," illustrates a vision and pledge shared by all the Bravado Health team members. "In an industry that is historically slow to adapt, we believe healthcare professionals should have more confidence in the technology and services they utilize on a daily basis," said Dietze. "That confidence is what Bravado Health represents."
About Bravado Health, a trade name of ScriptRx Inc.
Bravado Health is a leader in software development and management services for the ambulatory healthcare sector, including hospital emergency departments, urgent care centers, and retail health clinics. Bravado Health operates point-of-care systems in premier healthcare facilities around the country. For additional information, please visit bravadohealth.com.
Shane Andreasen, Director of Marketing