Celebrations® Blossoms into Spring with Fresh New Look

CARLE PLACE, N.Y., April 18, 2011 /PRNewswire/ -- Celebrations.com, LLC, a subsidiary of  1-800-FLOWERS.COM, INC. (NASDAQ: FLWS), the world's leading florist and gift shop, has redesigned its popular party planning site. Celebrations.com, the premier online destination for party ideas, tips and inspiration, has further enhanced its offering of expert advice, exclusive tips, and simple planning tools by launching a new design, adding new features including the ability to save and store favorite party ideas, and redesigning the Party Store among other user-friendly modifications; all with the goal of bringing the most relevant and useful content to its visitors.

"Celebrations offers visitors a one-stop resource for all of their celebratory needs," said Jim McCann, founder Celebrations®. "These latest enhancements enable us to further engage and communicate with our customers. In addition, visitors are encouraged to share their ideas and help members of the Celebrations community create lasting impressions through the special events in their lives."

The Celebrations.com clean new website design enables visitors to seamlessly navigate through all of Celebrations offerings including, Life of the Party blog, Party Store, and Party Planner. Guests can easily sort through party tips and search for party inspiration while viewing featured expert content front and center.

Visitors will now be able to customize their experience on the Celebrations.com site by storing and saving party ideas, tips, recipes, and inspirations in a favorites folder for future reference. Guests can contribute and share their unique party ideas; adding to over 8,000 pieces of original and community developed content available on the site.

Celebrations now offers advertisers a new sponsorship option. Advertisers have the opportunity to be featured in exclusive "sponsored parties" which show users simple and trendy ways to incorporate products and services, from exciting custom stationary to unique decorative accents, into upcoming celebrations. Each element of a celebration can be customized within the "sponsored parties" feature to fit the needs of any host or hostess.

In honor of the Celebrations website redesign, visitors are invited to enter for a chance to win one of more than 70 prizes in the Celebrations New Look Sweepstakes. With prizes including free upgrades on the Celebrations Party Planner, gift certificates for spa treatments, unique stationary, and product from the 1-800-FLOWERS.COM and its' family of brands, entrants have a chance win something perfect for their next party. For more information on the Celebrations New Look Sweepstakes visit www.celebrations.com/new-look-sweepstakes.

From coordinating a baby shower, summer barbeque, or bachelorette party to obtaining recipes, exclusive advice and tips from Celebrations experts which include Shawn Rabideau, Andrea Correale and Jes Gordon among many others; Celebrations provides its community and new visitors with exciting and easily accessible content and insight, perfect for planning their upcoming events.

For additional information, please visit www.celebrations.com.

About Celebrations

Celebrations® is the premier online destination for fabulous party ideas and planning tips, including online invitations, vendor searching, and party supplies. Celebrations has top expert advice, recipes for party fare, and inspiration for any party. Celebrations® brand (www.celebrations.com) is a proud member of the 1-800-FLOWERS.COM, Inc.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift. 1-800-FLOWERS.COM's Mobile Flower & Gift Center was named winner of the 2010 "Best Mobile App for E-commerce" by DPAC (Digiday's Publishing & Advertising Awards) and RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the "Best Shopping" category. 1-800-FLOWERS.COM was also rated number one vs. competitors for customer service by STELLAService and named by the E-Tailing Group as one of only nine online retailers out of 100 benchmarked to meet the criteria for Excellence in Online Customer Service. 1-800-FLOWERS.COM has been honored in Internet Retailer's "Hot 100: America's Best Retail Web Sites" for 2011. The Company's BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl's (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800-Baskets.com® (www.1800baskets.com); and wine gifts from Winetasting.com® (www.winetasting.com). The Company's Celebrations® brand (www.celebrations.com) is a new premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green" programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

SOURCE Celebrations.com