Celebrities Show "Our Planet Is Not an Ashtray"

WASHINGTON, April 22, 2011 /PRNewswire/ -- In time for Earth Day 2011, skateboarding legend Tony Hawk, musicians Ziggy Marley and Michael Franti and comedian Andy Dick, amongst other well know actors, musicians and athletes are raising awareness of the high cost tobacco-related litter takes on our planet. Legacy®, the national public health foundation best known for its truth® youth smoking prevention campaign, is working to call attention to the toxic toll discarded cigarette butts take every day on our already-taxed natural environment.

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(Photo: http://photos.prnewswire.com/prnh/20110422/MM82594 )

More than 360 Billion cigarettes are smoked in the United States on an annual basis. This massive amount begs the question: where do all those cigarette butts go? According to environmental cleanup reports, butts and filters pollute beaches, parks, roads and waterways worldwide. Nearly two million cigarettes or cigarette filters/butts were picked up internationally from beaches and inland waterways as part of the annual International Coastal Cleanup in 2010. This number includes more than one million from the United States alone -- making cigarette butts the No. 1 littered item in the U.S.

Via a new, sharable video, Legacy draws a parallel between the commonplace act of flicking cigarette butts and throwing out trash – urging smokers to think twice before tossing a toxic cigarette butt on the ground. New research, funded by Legacy and released on April 19th, proves that cigarette butts have potentially toxic effects on ecosystems. For example, in one laboratory test, one cigarette butt soaked in a liter of water was lethal to half of the fish exposed. Some well-known faces, like Tony Hawk and Michael Franti, among others – bring attention to the fact that cigarette butts are frequently and unthinkingly flicked from cars, tossed on sidewalks and streets and left behind in the outdoors.  In the video, the celebrity participants put their spin on this issue by drawing parallels between the activities that made them famous and the discarding of everyday items – items like water bottles, CD cases, paper cups and magazines.

"It's possible that smokers think that because tobacco is organic, the filter is harmless. However, that's not the case. Both the plastic filters and the remnants of the tobacco are poisonous to children and other living organisms. They contain nicotine, heavy metals and other toxic compounds," said Cheryl G. Healton, DrPH, President and CEO of Legacy. "Smokers can help save the environment by taking the simple yet effective step of properly disposing of cigarettes, and not littering cigarette butts in the first place."

Other celebrities featured in the video include: actress Austin Highsmith, Drew Carey Show's Diedrich Bader, Olympic snowboarder Andy Finch and musician Mike Schleibaum of the band Darkest Hour.

"I was thrilled to get involved, I love our earth and I wanted to help bring awareness to the last strange but seemingly socially acceptable form of litter, cigarette butts," commented Musician Michael Franti, who appears in the video and also donated his song 'Hey World.'

The sharable video as well as other new research on the topic of the environmental impact that cigarettes have on the environment can be found at www.legacyforhealth.org/buttreally. This Earth Day 2011, environmental activists, public health organizations, and concerned members of the general public are urged to view the video and share it with family, colleagues and friends to help raise awareness and call attention to the toxic toll discarded cigarette butts take on the earth.

Legacy is dedicated to building a world where young people reject tobacco and anyone can quit. Located in Washington, D.C., the national public health organization helps American live longer, healthier lives. Legacy develops programs that address the health effects of tobacco use, especially among vulnerable populations disproportionately affected by the toll of tobacco, through grants, technical assistance and training, partnerships, youth activism, and counter-marketing and grassroots marketing campaigns. The foundation's programs include truth®, a national youth smoking prevention campaign that has been cited as having contributed to significant declines in youth smoking; EX®, an innovative public health program designed to speak to smokers in their own language and change the way they approach quitting; and research initiatives exploring the causes, consequences and approaches to reducing tobacco use. The American Legacy Foundation was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry. Visit www.legacyforhealth.org.

This video was made by Legacy with the help of The Spitfire Agency (Mill Valley, California) and Reel-Aid (Santa Monica, CA).

SOURCE Legacy