Celebrity Breastfeeding Advocate Collaborates with Milkalicious, an Award-Winning Breastfeeding Boutique, to Announce Its Expansion Into the Nursing Apparel Arena

ALISO VIEJO, Calif., Jan. 10, 2011 /PRNewswire/ -- Jaymie Gomez, former fashion publicist and wife to Black Eyed Peas singer Taboo, will be designing a line of breastfeeding loungewear for nursing mothers. "While nursing my first son I struggled to find comfortable and functional nursing bras and clothes with a contemporary style. Pregnant again with my second son, I was determined to design a line of loungewear clothes for moms who want to feel sexy and stylish while nursing," Jaymie said. Jaymie's line of nursing apparel will be available for purchase in the spring of 2011. "I really enjoyed breastfeeding my first son, but as every new mom experiences, I did have some breastfeeding challenges. I met Jennifer from Milkalicious during a private one-on-one lactation appointment, something I will now recommend to every new mom having breastfeeding problems," Jaymie stated.

Jennifer Ritchie, an Internationally Board Certified Lactation Consultant, full-time working mom and wife, founded Milkalicious in 2008. Milkalicious is a business created by her personal cause to provide community-based, long-term support for breastfeeding mothers. "I opened Milkalicious to create a resource for new mothers with any age child, mothers choosing not to give birth at a hospital, and to help women induce lactation (breastfeeding with an adopted baby or welcoming a child via surrogate)," Jennifer said.

Through her own experiences, Jennifer saw the need for a more personalized and realistic approach to educating and supporting new mothers about breastfeeding, as well as incorporating it in their return to the workplace. With a premier boutique location in Aliso Viejo, CA, Milkalicious launched a nursing apparel and supplements line in 2010. Jennifer commented, "I created our nursing apparel line based on customer feedback. The goal was to offer affordable and functional nursing bras and led to the design of the ultimate tank top for a breastfeeding and pumping mom. We are very excited to expand our line utilizing Jaymie's amazing fashion sense."

The current line of Milkalicious nursing apparel includes a sleep bra, sports bra, and a tank top that includes a built-in, hands-free pump bra. Additional information on the Milkalicious product line can be obtained at http://www.milkalicious.com.

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SOURCE Milkalicious