Celebrity Stylist Johnny Wright Reveals How To Achieve Glam Hair At-Home with Dark and Lovely Au Naturale and Optimum Amla Legend on The Wendy Williams Show
Stylist to the Stars Johnny Wright Gives Two Lucky "Wendy Watchers" Fabulous Hair Makeovers
NEW YORK, Feb. 9, 2015 /PRNewswire/ -- SoftSheen-Carson Laboratories, the #1 ethnic haircare brand in the world, in partnership with The Wendy Williams Show, gave two lucky "Wendy Watchers" fabulous hair makeovers, along with tips and tricks on how to get everyday glam using Dark and Lovely Au Naturale and Optimum Amla Legend. Catering to all hair textures and types – from naturally curly and coily to straight and sleek – these leading brands offer products specifically designed for African American and multicultural women to help achieve impeccably glam 'dos at-home.
During the show, SoftSheen-Carson Artistic Style Director and celebrity stylist Johnny Wright worked his mane magic by creating two distinct, show-stopping styles the women couldn't stop gushing about:
- Two Strand Twist-Out: A signature, go-to style in the natural hair community, Johnny crafted a flawless two strand twist-out using Dark and Lovely Au Naturale Anti-Shrinkage, the award-winning #1 new hair care line for natural hair*. Infused with mango oil and bamboo milk to provide all-day hydration, elongation, definition, and nourishment, Wright applied Dark and Lovely's new Au Naturale Anti-Shrinkage Easy Twist Gel N' Butter, which contains the perfect ratio of conditioning gel and moisturizing butter for hassle-free twist-outs. This 1st "No Need to Cocktail" recipe fights frizz, nourishes curls, and provides long-lasting touchable hold and shine without curdling; thus it was the perfect product to achieve this naturally glamorous style.
- Silky, Sleek Blow-Out: Wright created luscious blown-out, silky smooth tresses with the first salon-style blow-out elixir formulated with Alma Oil. Known as the best kept beauty secret for beautiful, healthy, and full hair, Amla Oil is derived from the legendary Amla Superfruit, all the way from India, and revitalizes and deeply nourishes dry, damaged hair for instant smoothness, softness, fullness, strength and shine. Johnny applied new Optimum Amla Legend 10-in-1 Silky Blow-Out Elixir to deliver smooth perfection and legendary shine. It works in 10 ways to help repair, smooth and strengthen; protects hair up to 450 degrees, provides frizz control for up to 72 hours and aids in preventing split ends and much more.
"It was an honor to appear on The Wendy Williams Show and I had so much fun transforming these beautiful ladies' locks," said Wright. "These women were already gorgeous both inside and out, they just needed a few quick tips and the right products to get the stunning, everyday glam styles they desired."
In addition, Dark and Lovely recently launched their "Hairenade" campaign; which is the action of serenading one whose hair and accomplishments inspire others. Dark and Lovely's goal is to inspire people to embrace their hair whether, on the road to going natural or keeping a relaxed style. Dark and Lovely will be partnering with several artists to create custom lyrics and Instagram videos to "hairenade" nominated consumers, friends of the brand and inspirational figures (as selected by Dark and Lovely). Follow @official_darkandlovely on Instagram to see Hairenade in action and for the opportunity to get your own.
Dark and Lovely Au Naturale and Optimum Alma Legend are now available in Mass, Drug, and Beauty Supply Stores for under $10 each. For more information, please visit http://www.softsheen-carson.com/. Follow us:
Instagram: @official_darkandlovely, @amlalegend
Facebook: facebook.com/darkandlovely, facebook.com/AmlaLegend
Twitter: @darkandlovely, @amlalegend
YouTube: https://www.youtube.com/user/softsheencarson
About SoftSheen-Carson:
SoftSheen-Carson Laboratories is part of the Consumer Products Division of L'Oreal USA. As the worldwide haircare leader for people of color, SoftSheen-Carson provides consumers with superior beauty products to help them choose their personal style. SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely, Optimum, Lets Jam!, and Magic Shave.
About The Wendy Williams Show:
The Wendy Williams Show is the provocative, must-see talk show in daytime. Taped live in New York City, the show screens internationally in 52 countries, is syndicated nationally and airs on BET at midnight. Viewers delight over Williams' distinctive and entertaining personality, as well as a diverse mix of interviews with celebrity guests from television, film, music and sports. Popular segments include "Hot Topics," in which she delivers her own unpredictable, honest and authentic take on the juiciest headlines, and "Ask Wendy," during which she offers real advice to audience members looking for solutions to problems. "The Wendy Williams Show" is produced and distributed by Debmar-Mercury, a wholly owned subsidiary of Lionsgate (NYSE: LGF), a leading global entertainment company.
*According to IRI Dollar Sales in the US, Dark and Lovely Au Naturale was the #1 new hair care line for natural hair in 2013.
CONTACT: Lauren Clements, 212-679-2233
Photo - http://photos.prnewswire.com/prnh/20150209/174278
SOURCE SoftSheen-Carson Laboratories
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