Celerant Launches Geo-Fencing in Mobile Apps to Turn Nearby Shoppers into Buyers

New functionality helps retailers drive foot traffic and capture impulse purchases with real-time, location-based push notifications.

ISELIN, N.J., Oct. 16, 2025 /PRNewswire/ -- Celerant Technology, a leader in retail software and eCommerce solutions, has introduced new geo-fencing functionality for its mobile shopping apps. With this capability, retailers can automatically send push notifications to customers' phones the moment they enter a designated area. By setting up these zones, retailers can drive foot traffic and capture impulse purchases from customers who might not have planned to shop otherwise.

The geo-fencing feature enables retailers to create zones with an adjustable radius based on the retailer's geographic needs and specific points of interest. Retailers can create multiple zones, strategically positioning them around their physical store locations or other relevant areas. When consumers who have the retailer's mobile app enter these designated zones, the system automatically triggers personalized push notifications with custom messages that retailers choose.

"I love this feature because it gives us, as a SMB retailer, a new way to compete, without doing more work," said Jim Gall, Director of eCommerce at Alumni Hall. "Once we set up our zones, the system just runs in the background and brings customers in the door. It's an easy win for us considering we don't have the time or budget for super complicated marketing campaigns."

For small to medium business retailers, this technology represents a powerful opportunity to drive foot traffic and increase spontaneous purchases by reaching customers when they're nearby to make a buying decision. Unlike traditional advertising that competes for attention in crowded digital spaces, geo-fencing delivers targeted messages when customers are nearby, significantly increasing the likelihood of converting location-based awareness into immediate sales action.

"Independent retailers always look for ways to stand out and compete with the bigger players. With geo-fencing built into their mobile app, they can reach customers at the moment it matters most- when they're close by and ready to buy. It's simple, automatic, and levels the playing field in a way that just wasn't possible before." stated Michele Salerno, CGO of Celerant.

This new geo-fencing capability is offered at no additional charge to retailers who have launched Celerant's mobile shopping app, and any retailer using Celerant's retail software who wants to add a mobile shopping app can do so with this new technology. Retailers can offer customers 24/7 shopping access through the mobile shopping app with real-time inventory visibility, BOPIS (buy online, pick up in store) functionality, curbside pickup options, and reservation scheduling for classes or services. Push product updates that sync instantly across all retail channels, cross-platform customer tracking for targeted marketing, and support for membership sales with automated renewal reminders.

To learn more about Celerant's mobile shopping apps with new geo-fencing, please visit www.celerant.com/mobile-apps.

About Celerant Technology

Celerant Technology is an innovative retail software provider enabling retailers to expand their businesses past their physical storefronts' and into the online world. Rated as the #1 retail software provider year after year by the RIS LeaderBoard, Celerant supports retailers with an all-in-one system; point of sale, inventory management, promotions and loyalty rewards, eCommerce, mobile apps, vendor integrations, marketplace integrations, integrated email marketing and more.

SOURCE Celerant Technology