Cellcom Israel Ltd. Announces Appointment of VP Business Customers

NETANYA, Israel, April 29, 2010 /PRNewswire-FirstCall/ -- Cellcom Israel Ltd. (NYSE: CEL) (the "Company") announced today that following its previous announcement as to the Company's vice president of business custumers leaving office, the Company's board of directors has appointed Mr. Moty Caspy as the Company's vice president of business custumers, effective May 1, 2010.

Mr. Caspy has been with the Company since 2003, during which he served as head of the Company's sales and distribution channels, responsible for the Company's points of sale, dealers, telephonic sales and door to door sales. From 2001 to 2003 he served as sales manager of D.B.S Satellite Services (1998) Ltd. ("YES"), an Israeli multichannel pay-TV services provider. From 1999 to 2001, he served as national distribution manager and private sector sales manager of Strauss Group, Israel's second-largest food and beverage company and from 1987 to 1999 he held other management positions with the Strauss Group.

Mr. Amos Shapira, the Company's CEO said today that "Moty, one of the Company's top managers, has contributed greatly to the Company's success. We take great pride in appointing one of our own managers to the VP business customers position and wish Moty success in his new position."

About Cellcom Israel

Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider; Cellcom Israel provides its approximately 3.292 million subscribers (as at December 31, 2009) with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services in the areas of music, video, mobile office etc., based on Cellcom Israel's technologically advanced infrastructure. The Company operates an HSPA 3.5 Generation network enabling advanced high speed broadband multimedia services, in addition to GSM/GPRS/EDGE and TDMA networks. Cellcom Israel offers Israel's broadest and largest customer service infrastructure including telephone customer service centers, retail stores, and service and sale centers, distributed nationwide. Through its broad customer service network Cellcom Israel offers its customers technical support, account information, direct to the door parcel services, internet and fax services, dedicated centers for the hearing impaired, etc. As of 2006, Cellcom Israel, through its wholly owned subsidiary Cellcom Fixed Line Communications L.P., provides landline telephone communication services in Israel, in addition to data communication services. Cellcom Israel's shares are traded both on the New York Stock Exchange (CEL) and the Tel Aviv Stock Exchange (CEL). For additional information please visit the Company's website http://www.cellcom.co.il

    Company Contact                Investor Relations Contact

    Yaacov Heen                    Porat Saar & Kristin Knies
    Chief Financial Officer        CCG Investor Relations Israel & US
    [email protected]        [email protected]
    Tel: +972-52-998-9755          Tel: +1-646-233-2161

SOURCE Cellcom Israel Ltd.