LOS ANGELES, March 6, 2013 /PRNewswire/ -- Celliant, the leading innovative responsive textile technology, is proud to announce its alliance with global sportlifestyle brand, PUMA. The Puma men's athletic apparel line inspired by Olympic gold medalist and world record sprinter Usain Bolt now features performance-driven apparel incorporating Celliant's patented mineral fiber technology.
Celliant technology is designed to help athletes with endurance and to maximize their workouts. Created from natural minerals loaded into polyester fibers, Celliant's proprietary blend of 13 ingredients converts the body's vibrant energy (heat) into far infrared light (FIR), which is then easily reabsorbed into the tissue and muscle. Celliant is not a coating or spray and it does not wash off or wear out. It works for and lasts for the lifetime of the product.
"We're thrilled to collaborate with PUMA on this program," says Seth Casden, CEO of Celliant. "This is an incredible opportunity to expand our technology through a leading brand recognized for performance-engineered apparel and gear. Since its creation in 2008, Celliant's mission has been to develop and bring to market products that harness and recycle the human body's natural energy to create health and performance benefits. The Puma adoption solidifies our place as the leader in FIR technology for apparel."
PUMA's Usain Bolt line combines sleek design with innovative technology to help improve consumers' athletic performance and endurance. As of Spring 2013, men's tops and bottoms featuring Celliant technology, including zip-up hoodies and shorts, will be available for purchase at select retailers and online.
Celliant is a revolutionary, patented technology that harnesses and recycles the body's natural energy through the medium of fibers. Celliant's applied science utilizes a blend of minerals and proprietary ingredients that are embedded into the core of the fiber. Use of products containing this technology has been clinically proven to improve athletic performance, sleep quality and wellness. Fibers, yarns and fabrics with Celliant technology can be found in some of the world's most recognized name brands. For more information, visit www.celliant.com.
PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, visit www.puma.com.