Cellit Brings Mobile Coupon Redemption to Android

CHICAGO, Dec. 3, 2010 /PRNewswire/ -- Cellit LLC, a leading provider of mobile marketing and mobile couponing solutions, announced today the release of their Widgit mobile coupon redemption technology for the Google Android platform.  This new Widgit enables retailers and QSR brands the ability to redeem and track mobile coupons in real-time directly through their Android based devices, without any integration with their POS system.  Cellit adds the Widgit for Android to their portfolio of mobile coupon redemption tools, including the Windows-based Widgit and the iWidgit for iOS.

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"Delivering a mobile coupon code (or bar code) is just the first step in building a mobile couponing ecosystem," said David Wachs, President of Cellit.  "As a leader in mobile marketing and couponing, we have been issuing unique mobile coupon codes for years.  The real hurdle has always been validation and redemption.  Cellit provides multiple ways to handle this, from our open APIs to our Widgit for Windows-based POS systems.  Now, we are excited to release the Widgit for Android devices.  This small app allows the simple validation and redemption of mobile coupons from any Android device, making the program perfect for roving ticket takers or a mobile sales team.  Furthermore, companies with antiquated POS systems, incapable of integrating with our API can now simply keep an Android tablet next to the register.  This provides a cost effective, easy to implement solution."

The Widgit for Android also includes Cellit's mobile loyalty features, enabling the easy debiting of loyalty points for transactions directly to the customer's account.  

"We see mobile loyalty as having tremendous potential.  In this day and age when the cell phone is replacing the credit card, there is no reason why the cell phone cannot also replace the loyalty card.  The loyalty functions of the Widgit reduce fraud while removing the requirement for all patrons to carry a loyalty card.  Now, their cell phone number becomes their loyalty number.  Furthermore, as all loyalty members must sign up to the mobile program, they will opt in for additional messaging, creating a positive feedback loop.  It's incredibly easy to implement."

The new Widgit release is immediately available for free in the Android Market.  The iWidgit for iPhone and iPad is already available in the Apple App Store.  Cellit also provides custom integration for proprietary POS platforms, including Micros, Agilysys, Aloha and more.

About Cellit, LLC

Headquartered in Chicago, Cellit was founded on the premise that mobile marketing can be accessible to all by combining engineering expertise with world-class customer service and marketing support.  Cellit develops innovative and cost-effective self-service solutions for mobile marketing, as well as custom mobile solutions for some of the world's largest brands. With clients including Taco Bell, Subway, Zumiez, IKEA, Tribune Corporation and GPS Insight, Cellit has a reputation for delivering groundbreaking custom mobile applications in record time. More information on Cellit can be found at their web site: http://www.cellit.com.

SOURCE Cellit, LLC