Cellit's Mobile CRM Platform Extends Reporting With Interactive, Drill-Down Mapping

CHICAGO, Sept. 28 /PRNewswire/ -- Cellit, LLC, a leading provider of mobile technology solutions, announced today the addition of drill-down area code mapping to the suite of campaign reporting tools built into Cellit Studio, the company's campaign management and mobile CRM platform.

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Cellit's mapping tool allows clients to easily gain insights into who is participating in their mobile programs. Campaign managers have been able to view maps of who is subscribing or un-subscribing to their campaigns at the national level, and on a state-by-state basis. Now, clients can drill-down on each state to view activity at the area-code level.

"Cellit Studio's robust suite of reporting analytics help mobile campaign and CRM managers determine who is interacting with their mobile programs most," stated David Wachs, President of Cellit. "With the newly expanded mapping tool, our clients gain an even greater level of granularity of analytics about their membership base. Using this information, our clients can refine their mobile programs to best suit the specific needs of their subscriber-base, and hyper-target their marketing message. Clients have already begun utilizing this feature to cater to the specific demographic of their mobile subscribers, as well as use this data to shift investments in traditional media. We are thrilled by our client interest to-date."

Interactive, drill-down mapping is one of many campaign management and reporting tools that have made Cellit Studio one of the most user friendly and powerful mobile CRM platforms available. With the addition of the mapping reporting tool, all graphs and charts can now be exported as PDFs to facilitate easy offline reporting and documentation.  Cellit plans to release additional automatic report generating features later this year.

"We are determined for Cellit Studio to maintain its technological lead over the competition," continued Wachs. "Our staff is dedicated to continuing to develop new and unique features that are unmatched in the marketplace, and we have several more planned for release this year. Many of our new features stem from feedback from our clients, and we are grateful to them for their support and innovative uses of the platform."

For a demo of Cellit Studio 3 and to explore its enhanced features, please contact a sales representative at sales@cellit.com or 800.790.6597.

About Cellit, LLC

Headquartered in Chicago, Cellit was founded on the premise that mobile technology can be accessible to all by combining engineering expertise with world-class customer service and marketing support. Cellit develops innovative and cost-effective self-service solutions for mobile marketing, as well as custom mobile solutions for some of the world's largest brands. With clients including Taco Bell, Subway, Zumiez, IKEA, and GPS Insight, Cellit has a reputation for delivering groundbreaking custom mobile applications in record time. More information on Cellit can be found at their web site: http://www.cellit.com.

SOURCE Cellit, LLC