Cellu Tissue Holdings, Inc. Announces Environmental Certification From the World's Preeminent Standards Bodies

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Jun 29, 2010, 05:00 ET

ALPHARETTA, Ga., June 29 /PRNewswire-FirstCall/ -- Cellu Tissue Holdings, Inc. (NYSE: CLU), a North American producer of tissue products, today announced environmental certification from the world's preeminent standards bodies. The Forest Stewardship Council (FSC), the Sustainable Forestry Initiative (SFI), and the Programme for the Endorsement of Forest Certification Schemes (PEFC) have all awarded Chain of Custody (COC) Certification to Cellu Tissue Holdings, Inc. after a comprehensive review of its sourcing, manufacturing, and distribution operations.

Chain of Custody tracks the entire life cycle of raw materials used in the production of paper based products. Chain of Custody certified manufacturers can track materials from seedling to mature tree, including harvesting methods, transportation to the mill, and the entire process of converting the raw materials into pulp and eventually finished paper products.

"Chain of Custody Certification from the three major standards bodies is a significant achievement in the paper industry, and demonstrates the emphasis Cellu Tissue places on responsible forest management, sustainable and renewable resource management, and socially conscious business practices," said Russ Taylor, Chief Executive Officer and President of Cellu Tissue Holdings, Inc.

The Company is dedicated to sustainability for the world we live in and benefits our customers, as well as the end consumer. It allows us to offer the broadest possible range of environmentally friendly product offerings, from paper made from 100% recycled fiber to products made from rapidly renewable virgin grade materials.

"Awareness of environmental concerns has become top of mind for consumers in the US and around the world. Our customers can proudly demonstrate their commitment to environmentally responsible practices when they use Cellu Tissue as their manufacturer of choice for their trusted tissue brands," said Steve Ziessler, Chief Operating Officer of Cellu Tissue Holdings, Inc. "Additionally, Cellu Tissue is committed to preserving the environment for future generations through continuous improvements in forest management and production processes."

MORE ABOUT THE FOREST STEWARDSHIP COUNCIL (FSC)

The Forest Stewardship Council (FSC) is an independent, non-governmental, not-for-profit organization established to promote the responsible management of the world's forests. FSC was established in 1993 amid concerns for the devastating, long-term effects of global deforestation FSC employs a rigorous certification process, and suppliers who earn the right to use the FSC seal of approval adhere to strict guidelines in how they manage one of our most precious natural resources, our forests.

For more information on The Forest Stewardship Council (FSC), visit their website at: http://www.fscus.org.

MORE ABOUT THE SUSTAINABLE FORESTRY INITIATIVE (SFI)

SFI is a non-profit, independent organization that works with environmental, social and industry partners to promote sustainable forest management. Launched in 1994, SFI employs independently audited, science and research based standards to promote responsible forest management. SFI standards are continually validated, updated and expanded in response to changing environmental concerns.

SFI standards require that biodiversity and forests with exceptional conservation value are conserved, water quality and wildlife habitat are protected, harvested areas are replanted promptly and that chemical use is minimized. The most recent expansion in SFI standards require the protection of special sites, add additional focus on biodiversity, aesthetics and recreation, and add new principles for responsible procurement practices, such as the avoidance of controversial offshore sources.

For more information on The Sustainable Forestry Initiative (SFI), visit their website at: www.sfiprogram.org.

MORE ABOUT THE PROGRAMME FOR THE ENDORSEMENT OF FOREST CERTIFICATION SCHEMES (PEFC)

PEFC is an internationally focused organization that creates standards designed to transform the ways forest are managed both locally and globally. PEFC is represented by national members in 34 countries. PEFC is the preferred certification system for small, non-industrial private forests. There are hundreds of thousands of family forest owners certified to comply with PEFC's Sustainability Benchmark.

For more information on the Programme for the Endorsement of Forest Certification Schemes (PEFC), visit their website at: www.pefc.org.

ABOUT CELLU TISSUE HOLDINGS, INC.

Cellu Tissue Holdings, Inc. is a North American producer of tissue products, with a focus on consumer-oriented private label products and a growing presence in the value retail tissue market.

For more information, contact Cellu Tissue Holdings, Inc. at www.cellutissue.com