Celsius Joins Mario Lopez at the Boston Health and Fitness Expo

- Celsius Sponsors the Fitness Age Challenge at the Expo to Encourage People to Get Fit and Stay Fit -

Jun 11, 2010, 07:30 ET from Celsius Holdings, Inc.

DELRAY BEACH, Fla., June 11 /PRNewswire-FirstCall/ -- Celsius Holdings, Inc. (Nasdaq: CELH) announced today that Celsius will be a featured sponsor at the Boston Health and Fitness Expo held at the Hynes Convention Center in Boston June 12th and June 13th.  Celsius will sponsor The Fitness Age Challenge, a breakthrough computerized fitness assessment program that helps consumers learn their real "fitness age" through a series of fitness tests.  The challenge provides a fun and informative way for people to understand where their current physical fitness levels are and serves to inspire and motivate real change.

Celsius' national brand spokesperson and host of "Extra," Mario Lopez, will be in the Celsius Fitness Age Challenge booth to help increase awareness for the need for people to focus on improving their fitness. Mario will also help promote the Celsius "Ultimate Workout Challenge" summer campaign, which is designed to inspire individuals everywhere to get more active. Visitors to the event will be encouraged to sign up at www.UltimateFitnessPartner.com to participate in the Celsius challenge that will feature Mario Lopez along with workout tips, recipes, and fun consumer videos.  The team will also be on hand sampling great tasting Celsius functional beverage which is the perfect companion for people looking to get fit and stay fit.

"Celsius is excited to participate in the series of NBC Health expos with Mario Lopez and we've been thrilled with the response to the Ultimate Workout Challenge and the great reactions from consumers who have already won prizes by signing up and participating," said Irina Lorenzi, Vice President of Innovation and Marketing. "Celsius is Your Ultimate Fitness Partner and our Ultimate Workout Challenge will help people across America get moving this summer with fun workout tips, prizes and useful fitness information."

For more information and to sign up to take the Celsius Ultimate Workout Challenge, please log on to www.UltimateFitnessPartner.com.  Or, to follow us on Twitter for the latest news and event updates please click twitter.com/celsiusofficial.

About Celsius

Celsius®, Your Ultimate Fitness Partner(TM), has been scientifically shown to burn calories and when combined with exercise, burns fat, builds lean muscle and provides lasting energy. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (NASDAQ: CELH) markets Celsius®, Your Ultimate Fitness Partner(TM), which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius, Your Ultimate Fitness Partner(TM), is available at http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

Media Contact Information:

Amanda Bialek / (310) 854-8151 or abialek@allwaysmkt.com

Company Contact Information:

Janice Haley / (866) 4-CELSIUS or jhaley@celsius.com

SOURCE Celsius Holdings, Inc.