BOSTON, March 29, 2016 /PRNewswire/ -- Celtra, the leading ad user experience platform for digital display and video advertising, today announced that it has expanded the company's parental leave policy of three months paid maternity leave to six months of paid bonding time with a newborn. This adds six weeks of parental leave and six weeks of reduced work, all while continuing to receive the same salary and benefits.
According to a 2014 report by the United Nation's International Labor Organization, the United States is one of only two countries that does not provide paid maternity leave. Although the Family and Medical Leave Act (FMLA) offers new parents 12 weeks of unpaid leave, the law only applies to employers that meet certain criteria. Celtra's new benefits program aims to set a higher standard for small to mid-sized tech businesses, which thrive on attracting and retaining the industry's top talent.
"We understand that bonding with a newborn baby takes time. Recovering from the biggest and possibly the most emotional day of your life takes time. These are things that you cannot rush in just six to twelve weeks. It is only when a parent is 'at peace' and comfortable with leaving their little one at home or at daycare that they can perform well at work," said Maja Mikek, Co-founder & CFO of Celtra. "In order to provide our employees with what I believe are essentials, we put in place an industry-leading policy that will benefit both mothers and fathers alike."
According to a 2015 report from the Society for Human Resource Management (SHRM), companies with 100-499 employees noted that only 18% offered paid leave above any unpaid leave required under the FMLA or state law. Additionally, only 17% of surveyed companies offered any paid leave for fathers. In contrast, Celtra's improved offering demonstrates the company's commitment to putting its employees first and supporting them during this exciting and challenging time.
"No other tech company of our size currently offers this level of parental benefits. In fact, most U.S. tech companies offer limited parental benefits, forcing new parents to rely on vacation days, short-term disability or unpaid leave," added Mikek. "We continue to promote a work environment where an employee feels that the Company understands what they are going through and how important and precious it is to build those foundations with their newborn during the first 6 months. Extending these benefits as a gesture of understanding to our employees will last more than 6 months – these are vital moments that will stay with them for a lifetime."
Celtra pioneered an integrated SaaS platform for HTML5 authoring, ad serving and analytics, that is designed and developed specifically for mobile and cross-screen digital advertising. Since 2010, when Celtra released its first version of AdCreator, it became a global standard in the industry, powering over 2,500 brand advertisers and 2 out of 3 Fortune 500 companies.
AdCreator 4 is built to run large-scale and complex digital campaigns. It is a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens. Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, San Francisco, Los Angeles, London, Ljubljana and Sydney. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.
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