BOSTON, May 18, 2017 /PRNewswire/ -- Celtra, the creative management platform for digital advertising, today announced support for the creation of AMP Ads in their AdCreator platform. Launched by the open-source AMP Project, AMP Ads are a new standard for making ads faster, lighter and more secure. Celtra's support for AMP Ads will be demoed by the AMP Project at Google I/O, revealing how easy it is to build these ads and how fast they load.
The presentation, which takes place Thursday, May 18 at 8:30 a.m PDT., will showcase how Celtra's industry-leading creative management platform supports AMP Ad creation, emphasizing the transformative power of this new product.
"Mobile advertising campaigns today are often hampered by broken, non-viewable ads with a poor UX experience," said Aleksander Kmetec, VP of Engineering, Celtra. "The need for better UX and fast-loading ads are not only the future of digital advertising, but a necessity for developing markets that are more sensitive to data. We are proud to join the AMP project and believe that AMP helps pave the way for better creative, a significantly improved customer experience and higher mobile ad engagement rates."
With Celtra's large publisher partnership base, adding support for AMP Ads will allow designers to consistently create beautiful, fast-loading ads in the platform they're already using with an easy to use drag-and-drop interface. The AMP Ad solution is available to selected Celtra clients.
"Celtra's solution allows advertisers and publishers to embrace improving the quality of mobile ads through the AMP Project," said Vamsee Jasti, Product Manager at Google. "We launched the AMP Ads initiative to help fix advertising on the web, making ads faster, safer and help users have a great experience with content and ads. Celtra's creative management platform supports this initiative with a first-rate solution to build ads that achieve and align with the goals of the AMP project."
Unilever has partnered with Celtra to demonstrate how AXE and Magnum ads can appear as a part of the AMP Ads session at I/O.
"Global brands need to reach customers in multiple markets, where the cost of data and slow network speed make it difficult to meaningfully engage with viewers," said Luis DiComo, EVP Global Media at Unilever. "We're excited to partner with Celtra to showcase the power of AMP Ads to deliver a better user experience that supports higher customer engagement and stronger ROI."
Celtra is the Creative Management Platform for digital advertising. Brand and performance advertisers use our fully self-service platform to create, distribute and optimize the highest quality, data-driven ads at scale, across all channels and screens with great efficiency and control. We power the best video, native and rich media ads for 2/3 of Fortune 500 brands.
Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, San Francisco, London, Ljubljana and Sydney. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.
Lumina PR – For Celtra