Centerplate Serves Up New Hospitality Programs at Sports Authority Field at Mile High

DENVER, Sept. 7, 2011 /PRNewswire/ -- Centerplate, the leading hospitality partner to North America's premier entertainment venues, convention centers and premier stadiums, including Sports Authority Field at Mile High home of the Denver Broncos, announced a series of new menu concepts, service improvements and special fan promotion for the 2011 National Football League Season at Sports Authority Field at Mile High, along with its nine other NFL partner venues. Additionally, Centerplate will be serving as hospitality host to this year's Super Bowl in Indianapolis and next year's Super Bowl in New Orleans.

"We are thrilled to offer the signature flavors of our region to our fans," said Chris Verros, Centerplate's Executive responsible for the field. "With our signature menu offerings, impressive service upgrades and ambitious menu additions, Centerplate is ready to bring fans an extraordinary game-day experience."

Menu Highlights

Fans will have several new and signature menu items to enjoy this season including:

Green Chili Tots- Heaping mound of fried tater tots smothered in Pueblo, Colorado green chili and shredded cheddar jack cheese

50 Yard Philly- Our original Denver take on the traditional Cheese Steak, thin sliced rib eye grilled with julienne peppers and onions piled on an oven-fresh hoagie roll with aged Cheddar and Provolone

South Stands Steaks - Marinated beef tenderloin skewered and grilled with julienne peppers and onions on a rustic roll with a choice of Touchdown Teriyaki, BlitzBQ or straight up Big Bronco

1st And Fusion- A fusion of flavors! Teriyaki noodle/rice bowls featuring Wok-seared vegetables, with a choice of 5-spice chicken or peppered beef tossed and finished with crushed red pepper flakes and toasted sesame seeds including custom fortune cookies containing a chance to win food, beverage and Broncos merchandise!

Hail Bloody Mary- A classic football fan favorite served in a souvenir mason jar mug

Made-to-order Sweet Crepes: fresh crepes filled with strawberries or bananas and chocolate filling

Wings around the World- hand shaken and prepared to order with an extensive assortment of sauces, including Traditional Buffalo, Golden Barbecue, Sweet Red Chili, Cajun and Sweet Teriyaki

Fan Appreciation and Special Promotions

Centerplate has introduced a series of fan appreciation promotions for Broncos fans including the "Bottomless Soda" served in a souvenir 32 oz refillable soda cup and the "2-Point Conversion," a special offer of 2 regular hot dogs at a discount combo price, and the Frozen Yards, a signature yard cup, promotion. In October, the company will also join the fight against breast cancer with a limited edition pink souvenir cup for Breast Cancer Awareness Month with proceeds going to the help cancer research.

Guest Services Enhancements

In addition, to complement its culinary offerings, the company has also initiated a series of enhancements to its service training and experience assurance initiatives. Centerplate's training program, Centerplate University, is based on a series of training sessions that provides our service team the foundation to succeed. In addition to functional training, the program includes a significant focus on food safety, responsible service of alcohol, and the principles and behaviors of gracious guest service for a better fan experience.

Centerplate also maintains an extremely detailed evaluation process that judges our performance across numerous key metrics that enables the firm to conduct consistent, in-depth audits of its key performance indicators. In combination, Centerplate is also extending its quantitative Fan Tracking Study—regular, frequent, patron satisfaction and opinion surveys—that provides instant win and grand prizes for fan participation to capture the voice of the fan directly.

Centerplate's new 2011 NFL Season initiatives follow other recent company news, including the addition of several new client-partners such as the New Orleans Ernest N. Morial Convention Center, one of the nation's largest convention centers; the University of Notre Dame's athletic facilities, including storied Notre Dame Stadium; and the Santa Clara Stadium, a new stadium which will serve as the future home of the San Francisco 49ers. The company was also recently named the fastest growing hospitality group in the country by Nation's Restaurant News.

About Centerplate

Centerplate crafts and delivers "Craveable Experiences. Raveable Results." in over 250 prominent entertainment, sports and convention venues across North America – annually serving over 100 million guests. Centerplate has provided event hospitality services to 15 official U.S. Presidential Inaugural Balls, 12 Super Bowls, 20 World Series, the 2010 Winter Olympic Games, and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. The company was recently named the fastest growing hospitality group in the country by Nation's Restaurant News. Visit the company online at www.centerplate.com.

SOURCE Centerplate