Central Trust and Investment Company Selects InvestEdge Wealth Management Platform

PHILADELPHIA, April 16, 2012 /PRNewswire/ -- Central Trust and Investment Company, a leading provider of asset management services throughout the Midwest, has selected the InvestEdge wealth management platform. The firm will rely on the InvestEdge solution to manage and report on client assets totaling approximately $4.5 billion.

"Our primary objective in partnering with InvestEdge was to enhance the client experience and build on our competitive advantages," explains Reed Murphy, Chief Investment Officer at Central Trust. "We chose InvestEdge because we believe their technology and team will help us to achieve our client service goals and growth strategies, while providing for a comprehensive suite of integrated tools for our portfolio managers."

InvestEdge will provide the firm's wealth advisors and relationship managers with secure, simplified access to industry-leading tools for portfolio management, performance measurement, client reporting, and compliance monitoring. By centralizing these mission-critical tasks, Central Trust will be equipped to streamline operations and deliver enhanced service to thousands of clients.

"Our reputation is our greatest asset," Murphy adds. "We're committed to providing clients with quality advice and an exceptional experience with every interaction. Performance reports are a great example. They are much more than a measure of returns—they are a tangible reflection of our firm. It is critically important they demonstrate the care and attention each portfolio receives.  InvestEdge will help to make this possible."

Bob Stewart, President and CEO of InvestEdge, adds, "From the start, Central Trust demonstrated a clear vision for what they want to achieve with their wealth management platform. Together, we quickly realized there is great fit and alignment between our organizations. We both place a premium on service and delivering solutions that exceed client expectations."

InvestEdge continues to be the fastest growing provider of wealth management solutions to banks and advisors. It is used by 52 investment firms that collectively manage assets totaling more than $689 billion. It is anticipated the firm will have 60 customers by the end of 2012.

About InvestEdge, Inc.

InvestEdge is a leading provider of wealth management solutions to large banks, trust companies, brokerage firms, and financial advisors. Through an integrated wealth management platform, InvestEdge automates key front office functions including portfolio management, performance measurement, client reporting, compliance monitoring, and trade automation. Founded in June of 2000, InvestEdge is quickly growing through the addition of major customers such as Wilmington Trust, Glenmede Trust, Keybank, Huntington National Bank, TD Bank, and Greycourt and Co. To learn more, visit http://www.investedge.com or call 1-800-830-1839. InvestEdge is a registered trademark of InvestEdge, Inc.

About Central Trust and Investment Company

Central Trust & Investment Company is a leading provider of asset management services throughout the Midwest, including the St. Louis metro region, Kansas City metro region, Springfield, MO, Columbia, MO, and Jefferson City, MO. The firm currently has client assets of over approximately $4.5 billion, and a staff that includes portfolio managers, attorneys, and professionals that hold the following designations; Certified Financial Planner (CFP), Certified Public Accountant (CPA), Certified Investment Management Analyst (CIMA), Accredited Portfolio Management Advisor (APMA), Accredited Wealth Management Advisor (AWMA), Certified Investment Strategist, Alternative Investment Certification, and Chartered Financial Analysts (CFA).

SOURCE InvestEdge, Inc.