CENTRO Tampa and the Greater Tampa Chamber of Commerce Present 'Connecting with Hispanic Consumers' at the University of Tampa

TAMPA, Fla., March 21, 2011 /PRNewswire/ -- CENTRO Tampa and the Greater Tampa Chamber of Commerce invite you to attend a marketing seminar to learn how to effectively reach the growing Hispanic population segment in Tampa Bay.  "Connecting with Hispanic Consumers" will take place on Friday, March 25, 2011 from 8 a.m. to 1 p.m. at the University of Tampa's Vaughn Center.  

The keynote speaker for the event is renowned Hispanic marketing guru, Mike Cano from Insight Edge, Inc.  Mike Cano is regarded as a leading sales and marketing figure in Hispanic newspapers and online throughout the nation. He is an award winning professional that has spent more than 30 years in media and advertising. Before starting the Hispanic division of Insight Edge, Mike was Vice President of Business Development and Partnerships for La Opinion, in Los Angeles. He also served as Publisher of La Raza in Chicago and President/CEO of Impacto, a MediaNews product and the largest ABC audited Spanish-language weekly newspaper in the nation.

In addition, international star, Mario Lopez will be making a guest appearance at the seminar.  Mario is the host of the popular TV-show EXTRA which airs weeknights on WFLA News Channel 8.  He is best-known for his portrayal of A.C. Slater in the show Saved by the Bell as well as his recent appearance in Dancing with the Stars.  He will be available to sign autographs and copies of his books.

According to Orlando Nieves, GM of Hispanic Initiatives at Florida Communications Group, "The first numbers we've seen for the 2010 Census already show a 70% growth in the Hispanic segment within Hillsborough County.  They currently represent one out of every four customers.  Helping local businesses understand this market is the cornerstone of their future success in the Tampa Bay area."  Hence, CENTRO Tampa, the leading Spanish-language publication is proud to join forces with the Greater Tampa Chamber of Commerce to provide the business community with these types of educational events that will enhance awareness about the Hispanic purchasing power.  

Please contact the Greater Tampa Chamber of Commerce at 813-276-9440 or visit tampachamber.com to RSVP by Wednesday, March 23.  

CENTRO Grupo de Comunicacion is a Spanish-language print and online media operation of the Florida Communications Group.  The Florida Communications Group (FCG), owned by Media General, includes newspapers, broadcast television and online operations in West Central Florida. It incorporates Media General's converged operations in Tampa, including The Tampa Tribune, TBO.com and WFLA-TV (NBC).  FCG also includes Highlands Today, Hernando Today, 12 weeklies, and several shopper and niche publications. 

SOURCE CENTRO Grupo de Comunicacion