MADISON, N.J., March 20, 2018 /PRNewswire/ -- Century 21 Real Estate, franchisor of the iconic CENTURY 21® brand, recently announced that Michael Miedler is the organization's new chief growth officer. Off the heels of a new brand identity and mission to defy mediocrity and deliver extraordinary experiences, Miedler will focus on capturing share in emerging and diverse markets and on helping empower the CENTURY 21 brand to reach its bold goal to double transactions over the next five years. He will work across key organizational areas including franchise sales, recruiting, operations, and marketing to affiliate only the companies and affiliated agents who support the mission, vision and overall culture of the new CENTURY 21 brand as it builds off its legacy of relevance, trust and loyalty in the hearts and minds of home buyers and sellers throughout the world.
"Mike has done an amazing job growing this organization over the last few years. He has the experience, the industry knowledge and the respect of his peers and I have every confidence he is the relentless go-getter we need to lead this new chapter of unprecedented growth," explained Nick Bailey, president and chief executive officer of Century 21 Real Estate. "From recruiting the best and brightest in the industry to increasing transactions year over year, the CENTURY 21 brand is committed to becoming the most sought after brand in real estate and the first choice for consumers and industry professionals alike."
Miedler comes to the role as a 20-year veteran of Realogy Holdings Corp, serving in numerous capacities and exceeding expectations at each position along the way. In his previous role as senior vice president of Century 21 Real Estate, Miedler focused on brand development and market share development strategy. He is a member of both the National Association of Hispanic Real Estate Professionals (NAHREP) and the Asian Real Estate Association of America (AREAA), and understands the critical role international markets play in expanding the number of transactions for U.S.-based real estate companies.
"Taking on the position of chief growth officer couldn't come at a better time as the senior leadership team led by Nick and Cara Whitley, our CMO, are making the bold moves necessary to lead the future acceleration of this iconic brand," said Miedler. "I'm excited to take on this role, to give 121% and further solidify the CENTURY 21 brand as a leader in the global real estate market."
Miedler's appointment comes on the heels of a comprehensive rebranding campaign announced on March 4 that introduced:
A sophisticated new logo with a refreshed color palette that stays true to its iconic gold and black scheme;
A 30-second TV spot, "Don't Settle for Average (Unless You're In The Market For It)" that positions the CENTURY 21 brand as a solution for the 70 percent of homeowners who settle for the first real estate agent they find; and
An integrated, cross-platform media partnership with ESPN with sponsored "relentless moments" in sports, "live commercials" featuring ESPN fixture Kenny Mayne alongside CENTURY 21 System members and digital content integrations that will be distributed across ESPN social platforms.
About Century 21 Real Estate LLC The approximately 118,000 independent sales professionals in approximately 8,000 offices spanning 80 countries and territories in the CENTURY 21 System live their mission everyday: to defy mediocrity and deliver extraordinary experiences. By consistently chasing excellence, giving 121% and being obsessed with better, the CENTURY 21 brand is helping its affiliated brokers/agents to be the first choice for real estate consumers and industry professionals worldwide. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.com, century21global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com.
Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.