Cerelink to Host Gala and VIP Screening of Shrek Forever After on May 23, 2010

CORRALES, N.M., May 21 /PRNewswire/ -- Cerelink, Inc., a New Mexico Cloud Computing company, has collaborated with DreamWorks Animation SKG, Inc. (Nasdaq: DWA) to provide more than 2 million rendering hours in the production of the studio's film, Shrek Forever After, which is released nationwide today, May 21, 2010.

In celebration of this significant milestone in the strategic alliance between Cerelink and DreamWorks Animation, a news conference, gala event and VIP screening of Shrek Forever After is planned for May 23, 2010. Ed Leonard, DreamWorks Animation's Chief Technology Officer, will be in attendance and will speak about the technology involved in the making of Shrek Forever After, including the contribution of the Cerelink cloud-computing model in the production of the movie.

"Cerelink offers a number of unique advantages for high-end CG animation companies like DreamWorks Animation, and we are thrilled to see a successful conclusion to our collaboration on Shrek Forever After as we celebrate the film's opening weekend together in Albuquerque this Sunday," commented DreamWorks Animation's Ed Leonard.

A news conference with Mr. Leonard and the Cerelink team will be held at 8:30 am. MDT at the Hotel Andaluz at 125 Second Street NW. The invitation-only gala will begin with an 8:45 a.m. MDT brunch at the Hotel Andaluz. A 3D screening of Shrek Forever After will then be held at 10:15 a.m. MDT at the Century 14 Theater at 100 Central Avenue SW.

"We are grateful for the extraordinary public-private collaboration that resulted in the success of our remote-computing model and couldn't be more proud of our technical contributions to DreamWorks Animation's Shrek Forever After," said Cerelink CEO James Ellington.

Cerelink's cloud-computing model was used to remotely render a portion of the fourth and final chapter of DreamWorks Animation's Shrek story, Shrek Forever After. In April 2010, Cerelink and DreamWorks Animation first announced their collaboration to remotely render a portion of the studio's March release, How to Train Your Dragon.

Frames from both animated features were rendered on Cerelink's computing equipment located within Intel(R)'s Fab 7 in Rio Rancho and within space allocated to the New Mexico Computing Applications Center (NMCAC).

Cerelink worked with the following persons and organizations to bring this project to fruition:

• Office of Governor Bill Richardson
• New Mexico Department of Economic Development
• New Mexico Film Office
• New Mexico Computing Applications Center
• University of New Mexico
• HP
• Intel

About Cerelink:

Cerelink is a New Mexico-based IT hosting company which provides highly secure, private cloud computing services for short- and long-term high performance computing requirements.  Cerelink's hosting services were used in the productions of DreamWorks Animation's How to Train Your Dragon and Shrek Forever After.

About DreamWorks Animation:

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE® Magazine for two consecutive years. In 2010, DreamWorks Animation ranks #6 on the list. All of DreamWorks Animation's feature films are now being produced in 3D. The Company has theatrically released a total of 19 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon. DreamWorks Animation's upcoming feature film releases for 2010 are Shrek Forever After and Megamind.

SOURCE Cerelink, Inc.